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In Profile: GLICK
ALL GLICKING INTO PLACE
“Yes, I suppose we are going for it this year!” accepts Becky Dobson, the longstanding managing director of Glick, clearly relishing the opportunities she senses are out there for the leading gift packaging company. Certainly, the company is on a mission, but Becky is not one to crow. In fact, it took some persuading for her to shine the spotlight on how its Henries 2024 award in the Best Gift Packaging Range category for its Stephanie Dyment Collection was Glick’s 10th win in succession. “I was probably the most nervous I have ever been at the last Henries as I so wanted us to win it. It felt very special to go on stage with Stephanie Dyment, and be presented with the trophy, knowing that it had been voted for by so many retailers,” revealed Becky. With the company having just launched its largest ever range of products, Becky and the team are going to have their work cut out deciding what to put forward for this year’s Henries awards. The new collection includes over 200 new everyday SKUs, on top of the 130 new lines Glick unveiled for pre-sell in November, plus oodles of new gift dressings. The new Christmas collection spans 365 SKUs, with 35% more giftbag options than a year ago, while its
expansion on the napkins front includes a countertop display unit. But it is not just the sheer size of the new collection that is impressive, but the diversity of design styles and brands within it as well as the further improvements on sustainability credentials. It’s hard to believe that 15 years ago Glick’s entire giftwrap portfolio comprised base colours onto which patterns and motifs were hot foiled stamped. “It all changed in 2011 when we launched our very first licensed range with Paper Salad, and we haven’t looked back since,” sums up Becky, with the winning relationship with Paper Salad continuing to thrive across everyday, juvenile and Christmas collections as well as spawning the Colour Hub sub-brand.
Having clinched its 10th Henries win in succession, just unveiled its largest ever product launch, welcomed Chris Bryan into the team to head up UK sales, revamped its website and about to move into a new triple sized HQ, Glick is all set for a mega 2025. PG caught up with the gift packaging company’s indomitable managing director, Becky Dobson to find out if she has anything else under wraps. Left: A new collection from Stephanie Dyment. Below: Becky Dobson, Glick md in front of just some of the new products. Bottom left: One of the latest Paper Salad collections. Bottom right: Becky (right) with Stephanie Dyment at The Henries 2024, which was on a Roman theme.
The immediate success of a licensing collaboration with Paper Salad, a brand revered for its distinctive bright, highly-finished greeting cards has forged the way for partnerships with other design brands, each with their own look and following. “As well as Paper Salad and Stephanie Dyment, we now have licensed collaborations with Louise Mulgrew, Stephanie Davies, Kate McFarlane, Think of Me, I Drew This, Summer Thornton and now also Emily Hauck. The Classic range, which are our own designs, only represents 10% of what we offer,” explains Becky. With the enlarged product offering and exponential growth the company’s imminent move to a new 37,000 sq ft premises in Batley, which is three times the size of its
PROGRESSIVE GREETINGS WORLDWIDE 65