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Art Source
Right: As well as echoing The Unexpected Red Theory trend, this Helen Black artwork celebrates authenticity and diversity.
Trend Spotting Drawing on her 20 years of experience in licensing artists’ creations, Hannah Curtis, founder of Creative Sparrow shares what she believes will be the Right: The red ribbon stands out on this Erin Donohue design. cultural drivers of our Below: Helen Black fully embraces colour combinations. creative tastes as well as Below right: The red elements in this Megan a trio of design trends Carter pattern attract the eye. that will pique our Unexpected Red aesthetic tastes in the Theory. The theory coming year. Above: Hannah Curtis is adept at spotting and translating trends.
Creative Drivers For 2025 “Having said goodbye to another year of uncertainties, of threats to our industry and creativity as a whole, of regular Issues surrounding IP, copyright and creative protection, we will see a major need for authenticity across all areas of the industry. You will notice creatives making a statement in their work, of publishers pushing the boundaries to be different, authentic and brave. As ever this starts with design and will ripple through the industry in many forms.”
Trend 1: Bookshelf Wealths “Looking to specific design trends for 2025 we see that gallery walls, collections, books and ‘bookshelf wealth’ will feature highly. Reacting to the rise of AI we naturally feel the desire to learn, to read and be imparted with Above left: A Sally knowledge. The bookshelf Darby depiction of the Bookshelf Wealth depicts the need to trend. appreciate the act of Above: A bold figurative work by Erin collecting things, of Donohue. Left: Pretty work by surrounding yourself with Clair Rossiter. cherished possessions that nourish the soul. This trend combines the desire to read, the beauty of ‘geek sheek’ with adorning living spaces with items reflective of your interest, a sneak peek into the inner you. Again, this trend highlights the importance of authenticity, intentionally curated rather than cluttered, a decorative and meaningful style statement. Piles of books with thoughtful titles, book cover style designs and the act of reading all make lovely images for greeting cards.”
Trend 2: The Unexpected Red Theory “The use of shapes and geometrics will play an important role in design, carefully designed with playful colour combinations and retro textures. One colour trend that is featuring highly in interior design and could really develop a creative handwriting this year is the
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that suggests that adding a small element of red to any room where it wouldn’t normally balance can exponentially improve the overall look and style of a room. If we apply this to illustration and design, we see really fun and playful results, sometimes subtly unexpected and other times brave, bold and obvious.”
Trend 3: Nocturism “Travel will continue to feature in design and this year we will see more of a focus on Nocturism – Nocturnal Tourism. Solar activity is going to be at its highest for decades in 2025 and with it the desire to seek out natural solar phenomena across the globe. It’s not limited to the spectacular aurora however, simple acts of night swimming, open air camping, and taking part in activities usually cherished in sunlight hours. Think night safaris and out of hours museum experiences as well as stargazing and bioluminescent beaches. With an ever-growing awareness for protecting our beautiful planet, Above right: Sentiment this lovely trend from Mell Oliver. Right: Cordelia Hutchison offers a different captures the Nocturism trend beautifully. insight into the Below: Moody colours magnificence and from Jacqueline Wild. Below right: A fun and romantic solitude quirky approach from Karin Lauria. darkness can bring.” l All the artists whose work features on this page are represented by Creative Sparrow.
If you are an artist, photographer or verse writer and would like to be considered to appear in Art Source, please contact PG’s Jakki Brown on jakkib@max-publishing.co.uk. This is an editorial feature and as such is free of charge. PROGRESSIVE GREETINGS WORLDWIDE 105