37_40-41_43-Focus On Kids Cards.qxp_Grid 06/12/2023 21:27 Page 1
Focus on…Kids’ Cards
Sheer dino-mite! When it comes to kids’ cards, almost anything goes as youngsters love all sorts, from cars, bears, puppies, and rockets, to pirates, ballerinas, fairies, and dinosaurs. But it’s not just about the tiddlers, there are big kids to cater for too and, you don’t want to be a dinosaur thinking it’s all about blue for boys and pink for girls! Here, PG looks at how publishers cater for littlies, big kids, and everyone in between.
Above: It’s dinosaurs all the way for seven-year-old Haydn, grandson of PG’s Tracey Bearton – and yes, he’s one of those clever boys who can tell you every single dino name!
When is a kid not a kid? – when they’re trying to show how grown-up they are, but still love all their favourite toys and don’t really want to let go. And it’s not just those hitting double figures and teenage years for the first time, there are plenty of bigger kids out there that still want to hang on to elements of life before being a responsible adult, and birthday cards are the perfect place to show how well you know someone by picking their favourite theme. Charlotte Najdecki pretty much takes the
Right: Phoebe may only be 2½ years old, but she already knows mum Sarah Jackson’s tiger card is her favourite Stormy Knight design – and she also loves playing cafe and running around at 100 miles an hour while shouting a lot!
biscuit for the biggest kid as her Dinosaurs Doing Stuff cards are popular with all ages: “I recently had my 'You are HOW old?!' card gifted to someone’s grandfather who turned 100 Right: At just four, Mia is years old! already making her own “I also have a range of number cards. cards for her pals’ Initially, I had numbers 1-10, but I was birthdays, with Dinosaurs Doing Stuff getting a lot of requests for higher mum Charlotte Najdecki numbers so I added 18, 21, 30, 40, 50, explaining: “She copies my designs – with my 60, 70 and 80, all of which are available permission of course – with matching badges, which are the most and often adds her own spin. Balloons and party popular. The number 40 card is actually hats are a big hit!” my bestseller of the number cards!” And Charlotte is determined to make her dinosaurs gender-neutral while giving Far left: Animals and dinos are popular for Bamber Prints. Middle left: Dandelion’s Kaboom should impress teens. Left: Kids’ books inspired Stormy Knight’s Holey Moley range.
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