51_Art Source.qxp_49/51 26/07/2024 12:26 Page 1
Art Source
Bright and Breeze-y Having run her own greeting card company for a few years before changing direction with a move into licensing her artwork instead, Georgia Frost has first hand knowledge of the greeting card sector. As she reveals that a collaboration with Paper Rose is in the pipeline, under her Georgia Breeze brand, here she shares her creative journey up until now. Left: Georgia Frost is very happy with her growing licensing collaborations. Right: Georgia is equally at home designing stationery and homewares as she is creating greeting cards and calendars. Far right: A stand out for Georgia has been working with Carousel under her Georgia Breeze brand. Below: The Garden Allotment jigsaw, based on Georgia’s artwork that appears as a 1,000 piece jigsaw from Ravensburger.
“I’m Georgia Frost, Cornish illustrator and surface pattern designer, the face behind the brand Georgia Breeze. As a child, I was always encouraged by my parents to create art. I loved trying out new crafts, whether it was handmade bracelets, cake decorating, or making greeting cards. Deep down, I always knew I wanted to pursue a career in art. After leaving school, I did a foundation course in art and design, then went on to specialise in surface pattern design. I loved this particular degree course, especially since it included a business element. I often dreamed of becoming a creative entrepreneur. However, being based in a small town in Cornwall and creating designs by hand made this incredibly difficult to reach a wider market. At that time, and with a young family to support, I went into teaching. It wasn’t until 20 years later that I finally took the plunge, booked a stand at Progressive Greetings Live and launched Georgia Breeze Designs. Initially my focus was selling handmade greeting cards to retailers. I sold cards both nationally and internationally, met some fantastic people and learnt as much as I could about the greeting card industry. Since then, my business and methods of creating art have evolved significantly. I now love to create digital artwork on my iPad, although I still enjoy incorporating handmade elements, textures and patterns. I've developed a fresh, commercial style, often infused with nature and inspired by my everyday life here in Cornwall. Although I no longer wholesale greeting cards B2B, I am still very much connected to the industry. I now have several different strands to my business. These last few years working alongside my agent, Sarah Lawrence of This Is Iris, have really allowed me to grow as a licensing artist. Sarah has been an amazing mentor and given me the opportunity to work on some fantastic projects. Left: Some of Georgia’s bright and breezy florals which were a winner for Flame Tree.
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A standout moment was partnering with Carousel Calendars to create the Georgia Breeze wall planner, which was then adapted exclusively for Sainsbury’s. Collaborating with Flame Tree Publishing has also been incredible, illustrating its Lovely Quotes Calendar with Florals was a dream project. We’ve also designed a range of illustrated journals featuring special touches like foiling and embossing. As a stationery lover, these collaborations have been real highlights in my career. Another exciting milestone has been my partnership with Ravensburger. Having always loved a good puzzle I was absolutely thrilled that my artwork ‘Garden Allotment’ was licensed for a jigsaw puzzle. This collaboration allowed my designs to reach new audiences and has been a wonderful addition to my portfolio. I’ve since been commissioned to create a series of puzzles, which has completely exceeded all my expectations! The future is looking bright for my creative business, especially as I have entered into a new licensing partnership with greeting card publisher Paper Rose. With my roots in greeting cards I couldn’t be happier, and I have always admired this super creative company. They work with such an amazing team of artists, and their greeting cards have always caught my eye. I am really excited to start developing this collection and look forward to bringing fresh, innovative designs to their already impressive line-up. I really cannot wait to reveal what we have been working on so look out for our new collection at Top Drawer 2025! I'm thrilled about the opportunities that lie ahead, from homewares to ceramics and gifts. I am grateful for the support and partnerships that have helped shape Georgia Breeze Designs. With each new project, I strive to bring creativity and joy to everyday life, and I can't wait to share more of my artwork with the world.” l Georgia Frost aka Georgia Breeze is represented for licensing by This is Iris.
If you are an artist, photographer or verse writer and would like to be considered to appear in Art Source, please contact PG’s Jakki Brown on jakkib@max-publishing.co.uk. This is an editorial feature and as such is free of charge. PROGRESSIVE GREETINGS WORLDWIDE 51