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In Conversation With... The Imaging Centre
Sometimes in life and business, a fresh new sheet of paper is called for, which means a new alternative can challenge historic practice. At last month’s PG Live, The Imaging Centre sent publishers’ and retailers’ brainwaves into oscillation with its innovative approach of getting greeting cards into shops. “IC Simplicity Retail allows retailers to buy and access more designs from more new publishers than ever before,” believes Adam Short, managing director of The Imaging Centre encapsulating his ‘elevator pitch’
of the latest industry solution for publisher/retailer logistics. As Adam explained, it has always been part of The Imaging Centre’s strategy to expand its Simplicity concept to retailers, hence the reason for the company’s significant investment in the technology, printing capacity, personnel as well as the physical space in its new sparkling premises, as part of delivering this mission. As well as being able to draw on the last five years’ experience of its Simplicity service (which has now been embraced by almost
The Imaging Centre broke new ground five years ago when it launched its IC Simplicity service, enabling card publishers to print and despatch to order, straight to a retailer customer’s door. Adding another string to its bow, last month’s PG Live saw the Kent-based company debut IC Simplicity Retail, a new service that allows individual retailers to order greeting cards direct (via a central portal) from any number of participating publishers, with the cards (from those publishers) delivered to their store(s), direct from The Imaging Centre. PG logged on to find out about this progressive retailer/publisher solution.
Above: Simplicity Retail sees The Imaging Centre extend its solutions into the hands of retailers. Left: On The Imaging Centre’s stand at PG Live. Adam Short (far left) and Simon Davis (far right) with publishers (second left-right) Jane Buurman of Jane Buurman Handmade, Papagrazi’s Rosy James and Shmuncki’s Helen Walters, who are all on board with Simplicity Retail. Below: Adam Short, md of The Imaging Centre outside its new eco premises.
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PROGRESSIVE GREETINGS WORLDWIDE