Progressive Greetings - April 2018

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New Male Card Launches

PG ‘posts’ some of the new male greeting card collections being delivered by card publishers. l Knight Cocktail is a brand new male range from Hammond Gower. Concentrating on alcoholic beverages, the imagery is strong and masculine on grey marble backgrounds enhanced with gold foil captioning and highlights. The range comprises of general birthday, as well as ages and relations designs, and is available in size 6” x 6” with a quality white envelope.

additions feature strong colours of dark blues with teal tones and the clever use of gradient effects have given the age cards greater depth to further enhance the emboss and metallic finishes that are synonymous with luxury - what the Paloma collection has become known for. l The Royal Air Force celebrated its

l Following the success of the recently

launched Retro Lifestyle square open cards, Cherry Orchard has now extended the line with the addition of 15 new male captioned Code 60 cards (RRP £1.99). With eye-catching retro-style artwork of sports, beer, whisky, grooming products and potting sheds, the cards are luxuriously finished with illustrated inserts, flitter, foil and embossing. l Just for Blokes!, Pink Pig's

'blokey' male range, really stands out on the shelf, with bright bold colours, contemporary fonts, and fun characters. There are 57 cards in the range, which include open birthday, relations and occasions, plus an extra 25 fab new Father's Day cards… four of which can be also personalised with your town name! l Introducing Palladium from International

Cards & Gifts. This fresh and contemporary range features captioned and open birthday designs across codes 75, 65, 60 and 50, paired with a china blue envelope. All IC&G’s designs are finished with foil and embossed details to make these designs feel extra special. l Belly Button Designs’ Blue Paloma male

collection was created as a result of customer demand. Now, in 2018, the publisher is reaching for the 'stars' and has developed firm faves within its range of clear male icons and geometric graphics. These latest design

Centenary last month and to help mark this occasion artist Richard Partis has depicted its most famous battle - The Battle of Britain. This is one of the new designs in the Clanna Cards portfolio and is part of a new range of vintage motor racing cards, which includes Le Mans, Silverstone and the Isle of Man TT. The 7” x 5" cards are available either blank or with Happy Birthday. l Jonny Javelin has launched a new male range called Graffix. There are nine titled cards in a code 75 (£1.99) and 12 open birthday cards in a code 60 size (£1.69). The style is graffiti, grungy and graphic, so there’s lots of ‘GR’ going. l Many new designs have been added to Country Cards’ strong country male range. There are lots more dog and farm animal images as well as country related scenes. All new designs have a white margin round the image and come with a silver/grey envelope and cellowrapped, are 7”x 5” and available in blank or Happy Birthday. l The much-loved male Slice of Life range from Ling Design has recently added eight new designs. These contemporary classics, painted by Darren Dearden, celebrate the everyday male hero in a recognised quirky style but with a fresh new twist! There are over 50 male cards in the Slice of Life range, in varying sizes, RRP from £1.90. PROGRESSIVE GREETINGS WORLDWIDE