DIGBY IS READY TO FLY!
DIGBY DRAGON
When Digby Dragon launched last summer it was the most watched weekday launch ever for live viewing on Nick Jr. UK, with 74,000 children tuning in for the first episode, and its launch on Milkshake! in February also delivered incredible results.
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ommissioned by Nickelodeon UK and produced entirely in the UK by Blue Zoo Productions, Digby Dragon follows the adventures of Digby, a young dragon learning to fly. Digby lives in Applecross Woods with his best friend Fizzy, a fumbling bumbling fairy, Grumpy, a knowledgeable goblin; and Chips, a scatter-brained, nutobsessed squirrel. The world of Digby and his friends is driven by action and adventure with a strong sense of storytelling at its heart. “Digby and his friends have really captured the imaginations of preschoolers,” says Marianne James, VP, commercial partnerships, consumer products and experiences, Nickelodeon UK and Ireland. “We were thrilled with the success of the launch and how well Digby continues to rate on Nick Jr, and how successful it’s proving to be on Milkshake! The animation is simply beautiful and everyone involved has spent a lot of time getting it right.”
The Nick Jr. marketing and press teams ran a high-profile campaign to launch Digby last Summer, with a TV and YouTube campaign prior to the premiere, advertising on social media and Mumsnet and a glitzy,
star-studded Orange Carpet Premiere Party at Barbican Centre in London. The success of Digby Dragon is flying the flag for British animation with the show now broadcasting in Asia, Australia, Canada, Denmark, Israel, Middle East, Portugal and USA with more territories still to come on board. “We’re very excited about the show and we’ve been talking to partners about how to bring the beauty of Applecross Woods and the characters to life in consumer products,” says Marianne. “We’re working with a host of different licensees to create a strong and compelling line of toys to complement the key themes from the show.” BELOW LEFT: The premiere of Digby Dragon was held in the conservatory at the Barbican Centre. BELOW: Digby and friends have great adventures in Applecross Woods.
THE WORLD OF DIGBY Blue-Zoo Productions is renowned for developing, creating and producing stylish animations sold across the globe, including Alphablocks, Q Pootle 5, Olive the Ostrich, Go Jetters and Miffy. Daniel Isman, COO of Blue Zoo Productions comments on Digby: “No expense has been spared to make the most beautiful and immersive world that preschool television has ever seen. The detailed characterisation feels filmic, making the show feel like a heritage brand. With a perfect mix of adventure, drama, resolve and happy endings, the stories are sure to delight the audience, both young and old.”
A SPECIAL NICKELODEON PUBLICATION
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02/05/2017 12:26