SHIMMER AND SHINE
A MAGICAL DUO The magical adventures of Shimmer and Shine - twin genies-in-training – are proving a hit with preschoolers on Nick Jr. and Milkshake! The toy line kicked off the Consumer Products rollout, at the end of 2016 with plenty more to come this year including a new third season, digital apps, and all other Consumer Products categories. INSET: Shimmer and Shine get a CGI makeover for season two.
LIGHTING THE WAY
Mattel’s toy range nearly sold out when it was launched before Christmas in 2016. The range of dolls, playsets and accessories appeal to young girls, as Wendy Hill, brand activation director for Mattel explains: “We have had a great launch for the new Shimmer and Shine range, including really positive engagement with the trade as well as some great reviews from parental bloggers and vloggers who love the range. The range of beautifully designed dolls, playsets and accessories are great for encouraging role play and for children to ‘unleash their inner genie’ and the new Teenie Genie range is perfect for children to collect.”
S
himmer and Shine has been watched by over 9.5million viewers on Nick Jr. and Milkshake! since its launch on Nick Jr. in 2015. Season two premiered in the UK last September, with the show getting a new CGI look. The world of Shimmer and Shine is now much deeper and vibrant and, of course, more glittery, magical and sparkly - if that is at all possible! The new CGI style has gone down well with fans, as Marianne James, VP RIGHT: Apparel has been particularly strong for the brand.
commercial partnerships, consumer products and experiences, Nickelodeon UK and Ireland explains: “The world of Shimmer and Shine is incredibly opulent and ornate and using CGI really enhances the detail. The show has caught the imagination of girls everywhere. It’s got it all: imaginative storytelling, magic and humour. Season three has been greenlit and will introduce new characters and explore more of the genie world.”
BELOW: Mattel’s playsets have been very popular.
A SPECIAL NICKELODEON PUBLICATION
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02/05/2017 12:30