PAW PATR L IS ON PHENOMENAL ROLL!
PAW PATROL
PAW Patrol continues to be a huge success on screens and shelves with the show rating number one across many territories and product selling out across markets. And the popularity of the property keeps on growing – in 2016 PAW Patrol was the number one preschool toy property in the UK, and number two toy property, second only to Star Wars. So what can you expect in 2017 from these plucky pups?
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he adventures of the PAW Patrol pups - Chase, Marshall, Rocky, Rubble, Skye and Zuma - and all of their friends have really caught the imagination of children in the UK and increasingly, around the world. PAW Patrol is the number one show on Nick Jr. with 30% of airtime on the channel dedicated to the series. PAW Patrol counts for 16% of the programme share on Milkshake! and it is often the highest rated programme on channel 5 too. There’s also been critical acclaim for the property, with PAW Patrol picking up two awards at the Licensing Awards in 2016 – Best Preschool Licensed Property as well as Best Licensed Toy or Game for Spin Master’s range. And, at the Toy of the Year awards in January 2017, the PAW Patroller from Spin Master won the Toy of the Year (Preschool) category too.
ON PATROL WITH SPIN MASTER Talking about the amazing success story of PAW Patrol, Emma Eden, marketing manager for Spin Master says: “PAW Patrol is beloved by pre-schoolers around the world, and continues to evolve with great programming, and imaginative toys and themes. This spring PAW Patrol went to the jungle, and we introduced Tracker and his Jungle Cruiser. The pups’ adventures will continue as they sail to the rescue in series four! Featuring an amazing sea-to-land transformation, the PAW Patrol Sea Patroller is the newest team vehicle that be will be launching later this year.”
UK and Ireland. “All our partners have really got on board with PAW Patrol and we’re seeing some fantastic consumer products on the shelves and really innovative retail executions. We’ve got season four launching in September with new themes – Mission PAW and Sea Patrol. Of course there’ll be new pups and new vehicles and we can’t wait to see the reaction of the fans to the developments in the series.” It’s the wide variety of themes and characters that gives retailers and licensees so much scope with the brand. The Jungle Rescue theme in season three went down particularly well at retail with the toy range from Spin Master bringing in new playsets and vehicles, as well as the introduction of a new character – Tracker. “We teased the arrival of the new pup on Nick Jr., Milkshake! and social media, but we were really quite surprised by how engaged the audience was in guessing what type of pup it would be,” says Marianne. “Tracker debuted in November and
“2016 was an incredible year for PAW Patrol and 2017 looks set to be even bigger,” says Marianne James, VP commercial partnerships, consumer products and experiences, Nickelodeon
A SPECIAL NICKELODEON PUBLICATION
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ABOVE: The new Sea Patroller from Spin Master
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02/05/2017 12:19