OVERVIEW
EVERY DAY IS AN ADVENTURE
Nick Jr. brings together the UK’s favourite preschool shows and characters for kids aged 2 to 6 years old. Filled with heart and imagination, Nick Jr. is a world where preschoolers can join in the fun and adventures with their favourite characters throughout the day.
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ver the past year the Nick Jr. has launched a number of new and engaging shows while continuing to nurture runaway hits such as PAW Patrol and Alvinnn!!! and the Chipmunks which have helped the channel to gain real momentum within the competitive landscape. In 2015 both Nick Jr. and Nick Jr. Too channels had their most successful years ever. Both channels combined delivered the biggest share gains of kids’ channels year-on-year and achieved the highest average audience among kids’ channels Below: The Nick Jr. Crafty Christmas campaign encourages families get creative during the festive season
in pay TV homes. Success hasn’t slowed and in 2016 the channels are continuing to strive ahead. Nick Jr.’s achievements on air can be attributed to shows such as PAW Patrol, where in Q4 2015, the lovable pups became the number one ratings-driver across the entire Nickelodeon network. Shimmer and Shine set off to a glittering start with a celebrity press event to launch the show, while in its launch month premiere episodes put the show firmly in the number one spot. Blaze and the Monster Machines achieved the top audience of the year across the network and Alvinnn!!! and the Chipmunks was Nick Jr.’s best ever launch back in April 2015.
Above: The Nick Jr. website is a place where kids can interact with their favourite shows.
Marianne James, VP Consumer Products, UK and Ireland and European Retail Sales and Marketing, explains: “What is clear is the success of Nick Jr. cannot be attributed to one single show; the channel is filled with exciting content that appeals to a wide variety of children. Lily’s Driftwood Bay is a key example of this, where modern day themes are adapted to
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A SPECIAL NICKELODEON PUBLICATION
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