SHIMMER AND SHINE
Lighting
the way A new series based on the adventures of twin genies-in-training - Shimmer and Shine – has been a hit for Nickelodeon in the States and UK since it launched in 2015. With the second season already in production and the highly-anticipated products coming later this year, it’s an exciting time for everyone involved in this girls’ preschool brand.
S
himmer and Shine follows the magical adventures of Leah, a human who wins a genie bottle pendant at a carnival and is surprised to find that her prize comes with a bonus – twin genies Shimmer and Shine. The twins grant wishes for their newfound-friend Leah whenever she is faced with a challenge, however when using their magic, they
inadvertently create chaos. Leah and the genies learn from their mistakes and make things right. Shimmer and Shine is Nickelodeon’s hero preschool brand for girls in 2016, and quite rightly too. The show launched last June in the States on digital platforms and was the best ever digital launch for Nickelodeon. It started airing on Nickelodeon in the US in
August and has held the number one spot in its timeslot since then. And this success has been repeated in the UK as well. The show launched in November on Nick Jr. and was the number one show for that month. It continues to perform well, averaging 52.9 thousand individual viewers every episode. It comes to Milkshake in June, which will hugely expand its audience reach. Marianne James, VP Consumer Products, UK and Ireland and European Retail Sales and Marketing explains its success: “Shimmer and Shine has caught the imagination of girls everywhere. It’s Left: Leah and her genies often end up creating chaos, but always put things right again.
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A SPECIAL NICKELODEON PUBLICATOIN
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