099_Licensees Section Break.qxp_NEW LSB 2008 GRID 06/07/2020 15:22 Page 99
LICENSEES
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Licensees
LICENSING SOURCE BOOK EUROPE 2020
LICENSEES
Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand. The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing. If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.
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