70-71 LSB 2020 Mad Beauty_muk.qxp_NEW LSB 2008 GRID 02/07/2020 14:48 Page 71
IN CONVERSATION WITH… MAD BEAUTY
Company growth The licensee has also been busy expanding its head count during lockdown, welcoming two new hires. First up, Wendy Kent has joined the company as operations director, supporting its continued strategy for international growth. Wendy has vast experience in international supply chain after having lived and worked in four countries over the last 30 years and leading international teams. She has experience in all facets of supply chain including purchasing, sourcing, product development, logistics and finance, with a diverse insight into multiple types of product. In addition, Jonathan Tomkin has joined Mad Beauty as head of commercial. He brings experience across a broad range of consumer goods companies, and the digital, export and the North American markets in particular. “We are focusing on our growth and to continue to grow at the pace that we have been, we must put in new infrastructure and our new hires will help us do this,” Trevor explains. “We go live in the next few weeks with a fully integrated new PLM (Product Life Management) and ERP (Enterprise Resource Platform). This has taken nearly a year to customise at a not insignificant cost and we wanted to invest in senior level and experienced new hires. During lockdown we have employed a number of amazing new people, which is all to support our continued growth.”
Below: Wendy and (left) Jonathan.
and stay well, but still enjoy their interesting products; I am not sure if shopping experience.” slapping labels on existing products Trevor continues: “Working from is going to be as appealing right home has proven to be more now consumers are looking for a successful than anticipated and while little more.” the amount of hours worked has not While online has changed decreased, it has been great to spend dramatically over the past few more time with family. However, I do months, Trevor thinks there will still miss the daily, personal interaction be an appetite for people to get out with the team and am looking and about again, now that nonforward to getting back to our new essential retail has opened up. offices; we only moved in three weeks He comments: “It is very early days before the lockdown.” but we hope to see a good Further strengthening its recovery, we have seen some Above: The company continues to innovate international growth is a huge part of positive indicators. Some other with its product design. Mad Beauty’s 2020 strategy, while countries are ahead of the UK in Trevor would also like to establish the brand in the recovery so looking positive. Online has changed US over the next 12 months. “Hopefully the early dramatically, but I am sure there is an appetite to signs of recovery and our new recruits will help us get out and about again. Hopefully people will be to do that,” he says. “We are looking forward to careful and respect the social distancing measures developing all of our new markets, working with our new team members and to continue to delight customers with our fun, creative and interesting new product design; there is lots to come.” Left: The company’s face masks range from Marvel superheroes to Disney Princesses. LICENSING SOURCE BOOK EUROPE 2020
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