66-67-69 LSB 2020 SOTN BRANDS_muk.qxp_NEW LSB 2008 GRID 06/07/2020 13:08 Page 69
STATE OF THE NATION: BRANDS
HRP adds to Royal Mint range
RHS blooms with Wax Lyrical
Produced in collaboration with Historic Royal Palaces, the Royal Mint will launch the second coin in this year’s Tower of London Collection Above: The second coin in the Tower of London range in August. arrives in August. Following the White Tower coin – which arrived in March – the second coin focuses on the Royal Menagerie, recalling a time when monkeys, elephants and even a polar bear roamed the Tower. Artist Timothy Noad has created a heraldic-inspired design featuring lions surrounded by a Norman arched window. The series has been struck on £5 coins, traditionally called crowns and used to commemorate important royal events. The Royal Menagerie coin is struck in gold, silver and silver Piedfort editions, while it is also available as a Brilliant Uncirculated edition. Each edition comes with tales from the Tower – London’s first zoo. “We are very excited for another stunning coin in this collection to launch over the summer,” said Jenny Smyth, licensing manager at Historic Royal Palaces. “The Royal Mint have yet again embraced our stories and have really brought the engaging tales of the Royal Menagerie to life across all of their support materials. We look forward to the launch of the final two coins in this collection later this year.”
The RHS has further extended its successful longterm partnership with Wax Lyrical – welcoming a new addition to the Fragrant Garden collection, along with a refreshed design. The collection of scented candles, reed diffusers, drawer liners, scented sachets and gift bags introduces a new fragrance to the popular range of complex floral fragrances.
Above: Eight fragrances are in the new Wax Lyrical collection.
The eight fragrances in the collection are Sweet Pea, Cotton, Lavender, Freesia, Rose, Honeysuckle, Hydrangea and this year’s new fragrance, Peony. Sustainability is also a new theme of the latest range which features alcohol-free reed diffuser fragrances and reusable vessels. The product designs showcase assets from the RHS Lindley Collections of botanical art – art prints are featured on the products themselves, while geometric prints inspired by Knot Garden and Parterre (two formal garden design styles from the 1600s and 1700s) feature on the packaging.
IFLScience eyes digital collectables market
IFLScience is eyeing up a move into the digital collectables market, having secured a new deal with Epik Partnerships in order to explore new ‘immersive experiences’ for fans. Epik is one of the global leaders in placing brands and celebrities into video games and apps. Focusing on popular video games, apps and VR experiences, it provides its clients with access to new revenue opportunities in both advertising and digital merchandising sales. Meanwhile, the company has also teamed up with Greenlight – the exclusive global licensing agency of The Hebrew University of Jerusalem, owner of the Albert Einstein rights – for a new collection which celebrates the life of the famous scientist. IFLScience has created six new designs based on the physicist and his theories. The collection focuses on the Einstein2 brand which captures his energy, his revolutionary theories and the way he disrupted conventional scientific thought. The collection will be made available to retailers and licensees for worldwide distribution. Licensing Link Europe – IFLScience’s UK licensing Right: IFLScience has agent – will be actively speaking to UK and European created six new designs based on Einstein and licensees about working with the new assets. his theories.
LICENSING SOURCE BOOK EUROPE 2020
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