66-67-69 LSB 2020 SOTN BRANDS_muk.qxp_NEW LSB 2008 GRID 06/07/2020 13:06 Page 67
Below: NHM’s tie-up with The Royal Mint saw dinosaurs feature on UK coins for the first time.
STATE OF THE NATION: BRANDS
Perry Ellis relaunches Gotcha surf brand
Culture in lockdown Despite its recent closure due to the COVID-19 restrictions, there has still been a host of activity happening behind the scenes at the Natural History Museum. Its ‘Virtual Museum’ has been offering online visitors the chance to delve into the iconic building, with access to 300,000 specimens and 14 digital exhibitions. There has also been a special Lates Online, while the Nature Live team has been holding live, interactive talks with the Museum’s scientists. In addition, the licensing programme has continued to grow throughout spring, with significant launches across key categories. The team’s collaboration with The Royal Mint saw dinosaurs featured on UK coins for the first time, while the capsule with Finisterre – which was inspired by themes of sea travel and exploration – included swimwear built with recycled polyester and recycled yarn, recovered from marine waste and discarded fishing nets. On top of this, the Museum also partnered with UNIQLO to develop a series of gender neutral t-shirts for children that featured dinosaurs, insects, marine life and more.
Strong start to summer for IPR IPR Licensing has been appointed to support the Natural History Museum’s licensing programme, developing opportunities specifically within the homewares, food and drink, children’s games and arts and crafts categories. In addition, the busy agency has also expanded the Spear & Jackson licensing offer during the lockdown period.
V&A continues to inspire
Perry Ellis International has teamed with No Chaos for men’s, women’s and children’s Above: The Gotcha heritage surf brand apparel, bags and sliders under the was originally Gotcha heritage surf brand in the UK, founded in 1978. Ireland and Germany. The collection will stay true to the founders’ original concept for the brand – which was founded in 1978 in Laguna Beach – with designs being vibrant and bold. It will launch online in July, followed by bricks and mortar stores for spring/summer 2021. Meanwhile, Perry Ellis International has secured a deal with Corsair for men’s grooming products under the An Original Penguin by Munsingwear brand in Europe. The range will launch in August in Superdrug and will include deodorant, shampoo and conditioner, body wash, hair comb and socks.
Below: Assured Products will be launching Spear & Jackson bird seed and feed in July.
Bespoke 77 has secured a licence for a range of garden pots which is due to expand through other gardenrelated products by year-end. The first products from the deal will launch this summer. Meanwhile, Assured Products – which is an existing licensee for the outdoor cleaning category – has signed a separate licence to cover bird seed and feed. The first retail product release will be through Amazon in July.
Right: The Michaa collaboration includes dresses, separates, t-shirts and accessories.
Busy V&A has revealed a number of new collections across key categories and territories. A collaboration with Korean womenswear retailer Michaa will see the launch of 22 garments inspired by the designs of British potter and novelist, William De Morgan, who made original works in the field of decorative tiles in the 19th century. The collection includes romantic dresses, separates, contemporary t-shirts and accessories. Meanwhile, after a strong reaction to the Blinds2go range in the UK, V&A has confirmed a launch in Japan this summer with Tuiss Décor Japan. Inspired by the Museum’s collection of wallpapers and textiles by William Morris, the new range is a contemporary adaptation of the original designs. It includes made to measure blinds and curtains featuring eight patterns with a stylish series of colourways. Other summer arrivals will include a quirky series of Alice in Wonderland-inspired ceramics – such as teacups, teapots, plates and a vase - in China from new licensee, Joyye. There will also be a collaboration with British manufacturer Cherry Glass Designs including printed glass radiator covers, shower panel artworks, kitchen splashbacks and glass art panels for the home. The products will be available in a selection of designs from the V&A archives.
LICENSING SOURCE BOOK EUROPE 2020
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