44-47_49_51_53_Licensing Expo_NEW LSB 2008 GRID 26/05/2016 13:29 Page 47
Licensing Expo Preview
Below: Jelly Saga will be introduced for licensing at the show.
Sweet treats
Ready for this Jelly? As the Candy Crush franchise continues to grow, King Digital Entertainment will be introducing the third instalment – Candy Crush Jelly Saga – to the licensing programme following its mobile launch earlier this year. FMCG continues to be the strongest category for the franchise, while it has also recently moved into publishing. It is also starting to bridge the gap between in-game experiences and licensed products, with in-game code mechanics being explored. Booth J236
Pokémon’s milestone Pokémon arrives at Licensing Expo riding high on its 20th anniversary celebrations. A raft of activity has been taking Above: Pokémon is celebrating place, including a its 20th anniversary. special commercial which was aired during the Super Bowl and the upcoming arrival of new games, Pokémon Sun and Pokémon Moon, as well as mobile game, Pokémon Go. A tent-pole retail programme is running throughout the year, while sales of the TCG in the UK are up by 75% compared to last year according to NPD. The 19th season of Pokémon the Series: XYZ is also now airing. Booth G188
Perfetti van Melle will be showing its brands Airheads, Chupa Chups and Mentos, and says it has a number of exciting plans in store for 2017. Above: Chupa Chups will line up It has partnered with alongside Mentos and Airheads. Beanstalk to expand Airheads – which is celebrating its 30th birthday with a raft of activity – in the food and drink category in the US, while Jewel Branding & Licensing is handling lifestyle opportunities. The company is also working with Lisa Marks Associates on Chupa Chups and Mentos.
Booth G156/J101/H108
Danger ahead The international toy roll out for Danger Mouse begins in the US and Australia later this year, followed by other territories in 2017. The new look brand is already a hit in the UK, and FremantleMedia Kids & Family is looking to build on this. Classic Danger Mouse also continues to perform well. The company will also be highlighting Kate & Mim-Mim and Tree Fu Tom on its Licensing Expo stand. Booth S197 Abovev: FME is continuing to build the new-look Danger Mouse.
Early risers Aardman is celebrating its 40th anniversary this year and will be presenting style themes for 20162017 and beyond. Series five of Shaun the Sheep will roll out globally this year, while the brand continues to shine on social media channels. New feature film Early Man will arrive in 2018 and Aardman is working closely with Studiocanal on developing a licensing, publishing and promotional programme. Meanwhile, classic characters – including Wallace and Gromit and Morph – continue to feature heavily. Booth 226
Above: Eddie Redmayne will voice Dug in Early Man.
LICENSING SOURCE BOOK EUROPE 2016
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