08-09_SOTN Corporate.qxp_NEW LSB 2008 GRID 13/01/2022 15:19 Page 1
STATE OF THE NATION: CORPORATE
Inset: Erve UK & Ireland says that its mission is to ‘increase value without compromise’.
Back in business
Erve Group sets up in the UK
Erve Group has revealed the official launch of a new UKbased company, Erve UK & Ireland, bringing over 35 years of licensing and brand experience directly to the UK and Ireland. The company offers licensed and branded fashion and apparel to UK and Irish consumers of all ages across daywear, nightwear, underwear, socks/hosiery, swimwear and accessories. Tom Rossi, md, said: “Our mission at Erve UK & Ireland is to increase value without compromise. Increase retailer value through maximising their margins and volumes with highquality products from reliable sources, and brand owner value through improved market coverage in line with their brand and business expectations. “Our team has a vast amount of hands-on experience in the UK and Ireland apparel markets and a deep knowledge of the retail sector and end consumer, having held senior roles at market-leading organisations as brand owners, licensees and suppliers with a strong UK retail foothold.” In addition to its burgeoning brand and licensing business, the company also produces private label apparel for large retailers.
Biggest Batman film line in over a decade
With The Batman due to hit cinemas in March, WarnerMedia Global Brands and Experiences has revealed the largest collection of Batman licensed merchandise in over a decade. A raft of products will be launching across categories including fashion, accessories, beauty products, toys and
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LICENSING SOURCE BOOK EUROPE 2022
The licensing industry is off and running in 2022, with new commitments to the UK, high profile job moves, major movie collaborations and fresh product launches already being confirmed. LSB takes a look at some of the most recent happenings. Below: French fashion house, Lanvin is among the high profile collaborations for The Batman.
collectables. Highlights include a dedicated collection from French fashion house, Lanvin, plus an in-store initiative from New York store, Saks including a pop-up and custom window displays. Other key partners include Carhartt, Venus Williams’ lifestyle and activewear brand EleVen by Venus Williams, PUMA, Fossil, Funko, McFarlane, Spin Master, LEGO, Hot Wheels, Rubies and Oreo to name just a few. "WarnerMedia Global Brands and Experiences’ mission is to engage fans with our iconic characters and stories and excite them for new content releases,” commented Pam Lifford, president of WarnerMedia Global Brands and Experiences. "This is the first solo Batman theatrical release in more than a decade, and this powerful new story inspired even more ways for fans to engage and celebrate this iconic DC Super Hero."
