Licensing Source Book Europe - Spring 2018

78-79-81 Schoolers_muk.qxp_NEW LSB 2008 GRID 21/12/2017 17:42 Page 78

STATE OF THE NATION: SCHOOLERS

Playground Antics What the next big thing for the schoolers generation is going to be has become the holy grail for brand owners.

Here’s a round up of the latest announcements and launches in this competitive sector.

Endemol Gets Personal With Star Editions

Endemol Shine Group has partnered with Star Editions for the launch of personalised giftware ranges for the Mr Bean and Simon’s Cat brands As licensee for Mr Bean ecommerce activity, Star Editions will create a bespoke online shopping destination for Mr Bean products. The brand new web shop will feature a Star Editions designed range of customised giftware, in addition to hosting a number of Mr Bean branded products. The shopping portal will be accessible via the official Mr Bean website.

Star Editions has also been tasked with expanding the retail output of the Simon’s Cat brand, by offering its personalisation service on a curated selection of Simon’s Cat products so that fans can create unique gifts.

Aardman Adds Master Toy Partner

Inset: Sinco signs as master toy licensee for Aardman.

Piecing Together the Italian Market Maurizio Distefano Licensing, which manages licensing in Italy for the popular children’s brand and CGI animated series ALVINNN!!! And the Chipmunks, has signed Clementoni to produce two Maxi Supercolour jigsaw puzzles, one of 24 pieces and one of 60.

The puzzles feature images of the six lively chipmunks who star in the globally successful show and are available in supermarkets, hypermarkets, toys chains and specialist stores.

Left: Mr Bean and Simon’s Cat personalised giftware launches.

Right: Clementoni launches two ALVINNN!!! And the Chipmunks jigsaw puzzles.

Aardman has appointed toy company Sinco as its master toy licensee for UK and Eire. The agreement covers two of the studio’s most successful properties, evergreen family brand Shaun the Sheep and popular preschool property Timmy Time.

The partnership will see Sinco produce collections of plush, figurines, play-sets, vehicles, games and puzzles alongside arts and crafts products. The agreement also includes certain international manufacturing rights. The initial range will be unveiled in Hong Kong in January, with first items coming to market in AW 2018.

As part of the deal, Sinco has also committed to develop a Shaun the Sheep Movie 2 toy collection to coincide with the theatrical release of the sequel in 2019. This will sit alongside classic Shaun the Sheep items and will be supported by a strong marketing programme, including TV advertising.

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LICENSING SOURCE BOOK EUROPE 2018