64-65-66-67 SOTN Preschool_NEW LSB 2008 GRID 06/01/2017 13:05 Page 67
State Of The Nation: PRESCHOOL
Left: Limited edition Teletubbies merchandise will launch in Barnardo’s shops.
Barnardo’s Teams With Teletubbies Barnardo’s is launching a new partnership with the Teletubbies brand. The collaboration will see special Tinky Winky, Dipsy, Laa-Laa and Po limited edition merchandise launching in Barnardo’s shops across the UK from April 2017. The Teletubbies brand – which is marking its 20 year anniversary in 2017 – will also be supporting the Barnardo’s Big Toddle. This is the largest annual fundraising event for under five year olds, which is also celebrating its 20th birthday.
Pathé Live Kids Debuts Iconic film company Pathé Live is launching a new initiative to help introduce children across Europe to the magic of cinema. Pathé Live Kids will show exclusive kids content on the big screen, including a number of big name brands. Recordings of hit stage shows T’choupi and Tro Tro have already hit cinema screens across France, Switzerland and Belgium, with brands including Fireman Sam, Bob the Builder and Masha and the Bear set to follow in 2017.
Precious Gems CPLG has strengthened its preschool portfolio, with the agency set to represent Rainbow Ruby Above: Rainbow Ruby bolsters globally (excluding Asia CPLG’s preschool portfolio. and LATAM). CPLG was appointed by CJ E&M, which produces the show in association with DHX Media (which handles TV sales in the US, Canada and EMEA (excluding France)) and China Entertainment (which looks after TV sales and L&M in China). CPLG will develop a global and comprehensive licensing programme tapping into the series’ key themes of friendship, fun, adventure problem solving and imagination. The licensing programme will also reflect the aspirational themes explored throughout the series as Ruby, the heroine of the show, proves that you can be anything you want to be.
Deer Little Forest Russia Bound Koko Rose Media is teaming with Icon Company to launch art and lifestyle brand Deer Little Forest in Russia and CIS. The new deal sees Icon join a roster of agents which also includes Brand Licensing by Burda (Germany/GST), Think Tank Emporium (US/Canada) and Empire Multimedia (China, Korea, South East Asia). The latter will be showcasing both Deer Little Forest and spin off brand Flora of the Forest at the Hong Kong Licensing Show for the first time. Right: Deer Little Forest is conquering new territories.
HTI Adds Zapf HTI has secured a multi-territory licensing deal with Zapf Creation to manufacture and supply Baby Annabell and Baby born dolls prams and pushchairs with accessories. The deal covers worldwide rights, excluding North America and the German and Austrian markets.
LICENSING SOURCE BOOK EUROPE 2017
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