BLE 156-163 (SL - passed).qxp_NEW LSB 2008 GRID 12/09/2024 22:34 Page 1
BLE 2024 EXHIBITOR PREVIEW BRANDS & LIFESTYLE
The brands and lifestyle sector continues to flourish and this will definitely be evident at ExCeL for the three days of Brand Licensing Europe, with a host of exhibitors highlighting properties in this space. LSB takes a look at what some of them will be showing.
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together Inset: Kellogg’s will be among the brands being discussed by Pink Key Licensing.
Pink Key Licensing Stand B269 Pink Key Licensing is continuing to focus on developing food and non-food programmes for its stable of brands. The agency will be looking for additional licensees across Europe for brands including SLUSH PUPPiE – a property which has been distributed into all major UK retailers and has enjoyed success in homewares, confectionery, frozen pouches and other food products; The Laughing Cow; Babybel; Pan Am; Pringles (where Pink Key is particularly keen on brand collaborations); and Kellogg’s (including brands such as Krave, Pop Tarts, Frosties (with the irrepressible Tony the Tiger), Coco Pops and Corn Flakes). The company will also be highlighting its newest signing, Tiptree, which is famous for its jams and marmalades. Pink Key will be looking for licensees for all the relevant products and has a significant body of assets with clearly defined design directions.
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LICENSING SOURCE BOOK 2024
Start Licensing Stand A234 Start Licensing will be presenting a focused roster of brands across the heritage, art and brand licensing sectors. Nadiya Hussain’s licensing programme goes from strength to strength, with FMCG brand Schwartz recently adding a new range of Nadiya-branded spices, sauces and recipe kits to its existing products. The new range focuses on flavours from around the world and has been initially launched into Tesco. Other Nadiya licensees include Meyer which has a full range of cookware. Start also represents artist Kendra Dandy and her brand Bouffants and Broken Hearts which has proved popular in categories such as stationery and cards. Country Diary by Edith Holden has a new style guide which is attracting lots of interest, not least because of Edith’s focus on nature and the natural world. Start’s representation of The Ashmolean Museum has proved a great success with licensees like Park Agencies securing strong retail listings. Other brands in the roster include Britvic Soft Drinks, Spirit of Concorde and Jane Devonshire. Start also carries out bespoke consultancy projects for brand owners and is happy to discuss consultancy projects. Start also continues to work with Aardman and Asterix on the character and entertainment side of the business. Left: The licensing programme for Nadiya Hussain continues to go from strength to strength.