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FACE TO FACE WITH… GOOD HOUSEKEEPING
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Tested & Trusted
If there was ever an award for being a national treasure, Good Housekeeping would be a top contender. Some 18 GH DEALS! months shy of its 100th year anniversary, Good Housekeeping is still the UK’s biggest selling women’s 25 25 lifestyle magazine brand. It boasts a loyal readership of £2 over 3m people every month, and each year over 250,000 licensed products are sold alongside 2,500 products tested at the Good Housekeeping Institute (GHI). In fact, it is the only magazine brand ever to be awarded the trademark ‘Tried, Tested & Trusted’. So, what’s the secret of the brand’s unstoppable success, and what licensing opportunities lie ahead? To find out, LSB put editor-in-chief Gaby Huddart and chief brand officer Sharon Douglas under the spotlight. e a y new recipes 7 Eas
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Above: The front cover of the October 2020 issue. Below right: The first issue of Good Housekeeping was published in March 1922.
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aunched in March 1922 - in a decade when the stove was first introduced, along with dishwashers, toasters, percolators and irons – Good Housekeeping has continued to be a trusted friend to its readers who today embrace, two, even three generations. “Life has never been more uncertain,” comments Good Housekeeping’s editor-inchief Gaby Huddart. “People need a trusted source of answers to the everyday challenges they face. Underpinned by our expert testers at the Good
Housekeeping Institute, our magazine and website both give readers trusted solutions, delivered with simplicity at the time they need it most. We are read by everyone who wants to search less, make good decisions and buy with confidence.” As chief brand officer Sharon Douglas adds: “Good Housekeeping has been influencing the customer purchasing journey since the day we launched and our 100th anniversary plans offer potential licensees the chance to be part of an entire year of
Gaby Huddart: The Lowdown
Inset: Good Housekeeping’s editor-in-chief Gaby Huddart.
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l Gaby started her career in journalism 30 years ago, moving on from trade magazines to consumer women’s lifestyle magazines in 2005. l She joined publishing house Hearst seven years ago and was appointed editor-in-chief of Good Housekeeping in 2017. (“It’s my dream job, the greatest privilege in journalism.”) l Home is a ‘60s townhouse in SE London, where she lives with her husband and two teenage daughters. (“I’m hoping to give it a more contemporary look and will definitely be asking the style editor for advice this year!”).
LICENSING SOURCE BOOK EUROPE 2020