84-85-86-87 SOTN Brands.qxp_NEW LSB 2008 GRID 16/09/2020 13:21 Page 86
STATE OF THE NATION: BRANDS Below: Danilo is among the licensees with new RHS product.
The initial launch will include tea towels, aprons, oven gloves and a tea cozy with the Rose Garden print. With over 1,000 botanical paintings and illustrations to choose from Samuel Lamont will develop further lines from the Wise artwork archive over the coming months. This is Iris has previously worked with Samuel Lamont on its Ailsa Black and Beryl Cook portfolios.
Glorious gardens RHS is due to see a diversification in its licensing portfolio, with a number of children’s products being developed and licensed following on from the debut of its first-ever children’s style guide last year. The brand has also seen some exceptional increases in royalties for companies in the gardening products sector, one of the few to really benefit from the lockdown. These include Melcourt (mulches, growing media, soil improvers, biofiltration media and more), Burgon and Ball (gardening gifts and tools) and Turtle Mats (dirttrapping cotton doormats). A deal with a major grocer is imminent, while RHS will also be announcing a new partner in the gardening product category in what may be its biggest ever licensing deal financially.
Coming up roses This is Iris has extended its partnership with Irish linen licensee, Samuel Lamont, with the company signing up the botanical illustrations of 1950’s RHS artist in residence, Alfred Wise. Alfred created over 1,000 watercolour paintings of plants and flowers while engaged at RHS Wisley.
Smiley in the pink Retail group Bershka has revealed its latest collaboration with Smiley, giving the brand a unique pink makeover. The mostly unisex capsule collection has a 90s, oversized feel, according to the retailer. Highlights include a white set with an overall pink smiley print, plus a matching denim jacket and jeans set, with pink smiley printed all over. Other unisex pieces include a bomber jacket, 90s’ fit denim with a graffiti-style print Smiley and a black oversized hoodie with matching black joggers. Key accessories include a reversible bucket hat and matching face covering, plus there are also chunky white trainers with bold Smiley logo plays and matching logo socks.
Global kicks back with Triumph Global Icons is now representing motorcycle brand, Triumph. The agency’s goal is to build on existing licensing agreements, as well as broadening the programme into new product categories. This will be developed through new targeted partnerships, products and experiences which complement the Triumph brand values and current core product range. Merchandise will reflect the superior quality and innovation of the Triumph brand, while celebrating the spirit of adventure and bold design. “Our agency is thrilled to partner with this amazing brand and deliver a premium brand experience, by introducing new consumer touch points, whilst maintaining and leveraging the success and the quality of the brand,” said David Williams, md at Global Icons Europe. “It will be our priority to target prospective licensees able to develop products that reflect Triumph’s brand values of innovation and high-quality engineering.” Above: Triumph product will celebrate the ‘spirit of adventure and bold design’.
Above: The Rose Garden print will feature on a number of items.
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LICENSING SOURCE BOOK EUROPE 2020