84-85-86-87 SOTN Brands.qxp_NEW LSB 2008 GRID 16/09/2020 13:21 Page 85
STATE OF THE NATION: BRANDS
Delicious deal for National Gallery The National Gallery has launched a new Delicious Art gifting collection, exclusively in Boots. Now in its fourth consecutive year, and following on from the success of previous collections, the new food and drink composite sets are available in over 400 stores nationwide, in-store and online. The sets will also be part of the retailer’s popular ‘3 for 2’ gift promotion. The range includes new designs of favourites including jam preserves, tea mug and biscuit tin, as well as a new ‘Tea for Two’ biscuit tray, tea tidy and spoon set and ceramic measuring cups. All designs include images of well-known paintings from the National Gallery, such as Van Gogh’s A Wheatfield with Cypresses and Sunflowers, Monet’s The Water-Lily Pond and Bosschaert’s A Still Life of Flowers in a Wan-Li Vase. “We have developed a great relationship with the IG Design Group and Boots and, as a result, have been able to evolve and expand the ranges based on the fantastic customer responses we have seen year after year, during the key gifting season,” said Judith Mather, buying and licensing director at National Gallery Company. Below: The collaboration with Boots is now in its fourth year.
Left: The Ben Sherman brand is expanding.
Ben’s brand ambitions British brand Ben Sherman looks set to expand into branded real estate developments. A tie-up with Brands Lab International could see Ben Sherman opening branded gastropubs, boutique hotel lounges and barbershops around the world. Brands Lab International will be targeting several global cities for the venture, which could roll out as early as autumn 2021, with sustainability and responsibly sourced materials playing a key role in project build and décor. “The notion of turning traditional commercial enterprise on its head to create a broader sphere of environments for our audience feels like a natural progression,” said Talbot Logan, svp brand management at Ben Sherman. “As a brand that has close ties with youth culture for decades, where they live, socialise, dine, watch a movie or a live gig, it is equally as significant as where they choose to shop.”
Next adds Scion to roster Style Library has teamed up the Scion brand with retailer Next for an exclusive home and nursery collection. Launched in midAugust in-store and Above: The home and nursery collection has launched exclusively with Next. online, the collection includes statement curtains, blinds and rugs, cushions, contemporary wall art, lighting, nightwear and fashion accessories in four different design themes: Parwa, Ranni, Aikyo and Padukka. In addition, the range includes two nursery collections featuring Scion’s popular Mr Fox and the stylised bird, Lintu. Fashion and kids’ collections are due to follow from September.
Growth for Jewel Jewel Branding & Licensing will be taking part in Festival of Licensing, showcasing a number of new clients and partnerships. Newest client to the portfolio is Alja Horvat, a Slovenian artist and influencer who has collaborated with brands including Anthropologie and Urban Outfitters among others. The Rachael Hale brand has expanded with licensee Bjorna for home textiles, apparel and accessories, due to launch in Denmark, Sweden, Norway and Finland in Q4. Akowest continues to expand Rachael Hale in back to school categories in Finland, while Vivat developed new BTS concepts based on the latest trends in Russia and Ukraine. Bouffants & Broken Hearts by Kendra Dandy welcomes Retail Tribes, which will Above: Stationery ranges introduce children’s apparel in January 2021 and Stationery Team Europe, which has are growing for Bouffants & refreshed its 2021 BBH collection with new designs. Both partnerships are in Benelux and Broken Hearts are via subagent License Connection. Jewel also represents travelling artist CatCog, New York Botanical Garden, National Wildlife Federation and Williamsburg.
LICENSING SOURCE BOOK EUROPE 2020
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