84-85-86-87 SOTN Brands.qxp_NEW LSB 2008 GRID 16/09/2020 13:21 Page 84
STATE OF THE NATION: BRANDS
Brand Names
The latter part of 2020 continues to be a busy one within the brands and lifestyle sector – with activity ranging from new product launches and agency signings, through to a fashion brand moving into real estate and media properties growing in eclectic new areas. LSB checks out some of the latest goings on.
HRP makes a date Historic Royal Palaces’ licensee Flame Tree Publishing has launched two new calendars for 2021. Palace Prints brings to life the charity’s six palaces through a range of historic prints, paintings and details maps. Meanwhile, Hampton Court Palace Masterpieces focuses on the palace’s multitude of ‘baroque’ wall murals by artist, Antonio Verrio. Following the Above: Palace Prints is one of a brace of COVID-19 calendar offerings from Flame Tree. pandemic and a four-month closure of all sites, it has been a challenging start to the financial year for Historic Royal Palaces – the charity that cares for six historic palaces, including the Tower of London, Hampton Court Palace and Kensington Palace. This means that the support of revenue from licensed products has never been more vital to help the charity continue to maintain the buildings in its care. “The calendars are a wonderful showcase of our palaces,” said Jenny Smyth, licensing manager at Historic Royal Palaces. “Now more than ever we rely on public support, the sale of these calendars will contribute towards the upkeep of these historic sites enabling them to stir the spirit of many generations to come.”
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LICENSING SOURCE BOOK EUROPE 2020
Right: The licensed product range is central to the collaboration.
Wild ones The National Trust has collaborated with CJ Wildlife to help encourage individuals and communities to share the love of nature and play their part in protecting and caring for the environment. Initially a five-year agreement, CJ Wildlife has pledged a minimum of £775,000 support over the term starting at £75,000 per year and rising to a minimum of £240,000 in year five. Central to the collaboration is a licensed range of products to help people care for the wildlife visiting their gardens. Every purchase made from CJ Wildlife’s National Trust range over the course of the collaboration will contribute to National Trust projects and directly benefits wildlife. Developed by experts, the collection includes bird and wildlife foods, bird feeders, nest boxes and accessories, mammal and insect habitats and educational charts. The items in the range have been selected based on several key criteria including material quality, effective and attractive design and sustainability. All the wood products are manufactured using FSCcertified timber and several products made from recycled materials are also included.
Emoji steps out with PUMA Emoji has teamed up with sports brand PUMA for a new collection of footwear, apparel and accessories. Designed through the lens of instant messaging, the collection pairs popular emoji icons with bright colour combinations, with items available for both children and adults. The RS-2K X emoji features a hook and loop piece on the heel where detachable fire, laughing/crying and peace sign emojis can be added. The shoe also includes a hidden ‘What’s up?’ message printed on the vamp. Meanwhile, the RS-X3 X emoji includes the same detachable emoji feature, using the thumbs up, angry and thunder emojis. ‘What’s up?’ also appears in the quarter overlay. Meanwhile, the apparel collection includes an emoji hoodie in black, grey and yellow, each featuring an array of emoji icons on the front and back. There is also PUMA x emoji sweatpants in grey and black, again featuring the emoji icons. Right: emoji icons have been paired with bright colour combinations.