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Welcome to
W
hile protected from the ebb and flow of TV schedules, the seemingly constant change of movie release dates and the whims of those always looking for the ‘next big thing’ in character and entertainment licensing, the brand and lifestyle sector has had to endure its own particular challenges in 2020. For museums, galleries and heritage institutions, this meant closing physical spaces for some four months and, once they could open again, operating with strict social distancing measures which drastically limited the amount of people they could safely welcome back. However, speaking to V&A, Natural History Museum, National Trust, National Gallery, Van Gogh Museum, Science Museum, RHS, The Ashmolean, Eden Project and Historic Royal Palaces (pages 98101) all have positive takeaways from the experience and, crucially, feel it hasn’t impacted on the development of their licensing programmes. Notably, many secured new deals during lockdown across numerous categories and interest in the sector remains high heading into 2021.
Elsewhere, we catch up with Hearst as it gears up to celebrate 100 years of Good Housekeeping (page 96-97). We find out the secret to the magazine’s unstoppable success and the licensing opportunities that lie ahead. Many of the brands featured in this section are also lining up for glory at the Brand & Lifestyle Licensing Awards 2020 – originally due to take place in April, the event was moved to November in the hope that the COVID-19 situation would have significantly improved. However, due to the ongoing restrictions on social gatherings, this year’s B&LLAs will now be taking place as a virtual extravaganza on the evening of Monday 9 November, meaning the sector’s achievements can still be rightfully honoured. You can check out the superb list of finalists on pages 90-93 and we really hope you can join us for what promises to be a true 2020 style celebration of the sector. Samantha Loveday Editor, Licensing Source Book
The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Joint Managing Director Jakki Brown - Joint Managing Director and Editorial Director Fiona Pavely, Keith Pashley, Samantha Loveday and Michelle Board - Wordsmiths Extraordinaire Rob Willis - Publishing Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: hello@max-publishing.co.uk Web: www.licensingsource.net Copyright 2020. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.
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@licensingsource ISSN 1234 567. LICENSING SOURCE BOOK EUROPE 2020
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