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Q4 HIGHLIGHTS
Mighty brands
Right: Mighty Little Bheem is the first Indian animation to air on Netflix.
Sagoo will continue to strengthen the presence of the relaxed Kawaii bear cub, Rilakkuma throughout Europe thanks to new partnerships with Difuzed for apparel, Graine Créative for arts and crafts, plus Pioupiou & Merveilles (Shokid) for toys and gifts. Sagoo has recently been named as the French agent for three properties from Endemol Shine Group: MasterChef, Peaky Blinders and Simon’s Cat. Meanwhile, the agency will be working with Miffy to relaunch the French publishing programme, while a collaboration with Keith Haring and luggage and bag company Kipling has been secured. Finally, Mighty Little Bheem is a Netflix Original and the first Indian animation to be aired on the platform. The non-verbal preschool show has been created by Green Gold Animations, with the publishing rights managed throughout Europe by Sagoo.
Revving up
There are two style guides available covering the archive and also one which covers the brand as it appears now, with Pink Key interested in talking to licensees to cover both of these eras.
The British Motor Heritage brand – handled by LMI – including Austin, AustinHealy Morris and MG, will feature in Microsoft’s new Woodstock video game, while Lusso is on board for a range of metal signs. BSA will continue its partnership with Poetic Brands, while the 50th anniversary of That’s the Way It Is has sparked new interest in Elvisly Yours. Above: Licensing As sales grow for Dobble – the UK’s opportunities are number one game from Asmodee – so growing for Dobble. do licensing opportunities, while International Space Archives has seen a spate of renewals and new interest in the brand. Catsline and Highclere Castle also continue to expand with new deals in categories including backpacks, perfumes and diffusers. Other IP in the LMI roster include Hobgoblin, Mayflower 400 and Odd Squad among others.
In the Pink Pink Key Licensing will be exhibiting during the European leg of Festival of Licensing. The agency is seeking partnerships across Europe for brands including Kellogg’s, Pringles, Slush Puppie, Pan Am, The Laughing Cow, Babybel, Colman’s Vintage and PG Tips Vintage. The evergreen brands have enjoyed strong success over the last year, expanding into new product categories, retail channels and territories. In addition, Pink Key has been appointed as the non-food licensing agency for Vimto. The British brand has a rich history and archive, with art from every decade since it was first manufactured in Manchester in 1908.
Left: Vimto has art from every decade since it was first manufactured in 1908.
All about Mike Mighty Mike – the world’s most licensable pug – is packing his bags for Festival of Licensing and is looking to add a few new agents to his global kennel. TeamTO has set up solid foundations, with the 52x11minute TV show landing on platforms in the US, UK, Canada, France, Australia, Germany, China and EMEA, Asia Pacific and Latam among others. It also has a strong social media presence at @mightymikeofficial and @mightymike_pug. Licensing agents already on board include Surge Licensing (US), This is Iris (UK), France Télévisions Distribution, UYoung (China) and Play Press (Italy). The brand offers a wide range of licensing opportunities thanks to the appeal of the animation including across activity books, comics, apparel, accessories, toys, novelty gifts, plush, publishing, promotions and pet products.
LICENSING SOURCE BOOK EUROPE 2020
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