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Q4 HIGHLIGHTS Right: Season five of Super Wings is due to take off this autumn.
Taking flight
Super Wings continues its worldwide success with season four broadcast in over 180 countries with partners like Tiny Pop, Cartoonito, Super RTL and TF1. Season five will be released in the autumn and will introduce new characters including the Super Pets. Additionally, the ‘Beat the Virus’ campaign was launched globally where Jett and his partners teach kids how to be safe from COVID-19. Alpha Group’s long-term strategy for Super Wings includes more seasons and a movie to release by summer 2022. New toy lines are being launched to follow each of the TV seasons, while the CP programme continues its growth with over 200 partners across the world including brands like Panini, Revell, and PEZ. A live show has been produced with Lemon in Iberia and a partnership with Plopsa theme parks has been inked. Meanwhile, new preschool show Rev and Roll is growing, enjoying solid ratings with partners TF1 in France, Cartoonito in Italy, Karusel in Russia and Canal Panda in Portugal. Launches are also planned for Q3/Q4 with Tiny Pop in the UK, Super RTL in Germany and Spacetoon in MENA.
In tune
Below: A number of Bravado’s acts will be marking anniversaries in 2021.
Bravado continues to represent some of the biggest music artists in the world. In addition, it represents character and entertainment brands including emoji, Monty Python, NFLPA and Peaky Blinders. For the artists that Bravado represents, Q4 will bring major plans and see further opportunities put in motion. These include a continued drive supporting online fashion accounts with on-trend and relevant artists. Q4 will also bring key licensing releases across music and emoji. In addition, the world’s first Rolling Stones store has opened on Carnaby Street, London, showcasing the best the brand has to offer. Moving into 2021, and iconic artists such as Queen and Tupac both have anniversary years.
Charity moves
Below: Pantosaurus stars in the annual #TalkPANTS campaign.
Edutainment Licensing has been appointed as the licensing agent for the NSPCC’s brands, Pantosaurus and Buddy, and will be launching both at Festival of Licensing. The NSPCC’s Pantosaurus is a bright yellow friendly dinosaur known by millions that encourages parents, carers and teachers to #TalkPANTS and help to keep children safe from abuse. #TalkPANTS is an annual campaign created by the NSPCC that gives parents, carers and teachers the support they need to explain the Underwear Rule to young children aged 4-8 in a simple and ageappropriate way, without using any scary words or even mentioning sex. Each letter of PANTS provides a simple but valuable rule, highlighting that their body belongs to them, that they have a right to say no and that they should tell an adult they trust if they’re worried or upset. Meanwhile, Buddy is the mascot of the national children’s charity and is a bright green ‘speech bubble’ used to communicate the ‘Speak Out. Stay Safe’ campaign, which has so far reached 90% of primary schools nationwide.
Sweet deals Blonde Sheep Licensing has been busy building the licensing around Swizzels’ confectionery products including Love Hearts, Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Drops. Recent successes include the plush line from Posh Paws, while the latest licensee to partner with Swizzels is Infinity brands which will be producing a range of biscuits, launching later this year. With positivity becoming increasingly important over the past months, the messaging of the Love Hearts brand in particular offers key opportunities for licensees. Blonde Sheep is continuing to investigate further opportunities for Swizzels in categories including home, food, Right: The Swizzels plush line from Posh Paws has proved popular. stationery and social greetings. LICENSING SOURCE BOOK EUROPE 2020
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