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Q4 HIGHLIGHTS
Here comes Peter
Behind the mask Hit reality show, The Masked Singer is Caroline Mickler’s latest signing and will be launching at Festival of Licensing. The reaction to the first series was phenomenal, with 8.4 viewers tuning in to see Girls Aloud’s Nicola Roberts crowned the winner. The second series is in Caroline Mickler sees development for next year. Above: plenty of opportunity for The Masked Singer. The Beatles & Yellow Submarine LEGO Art was the latest collaboration with The Beatles and showcased in Harrods. Meanwhile, Horrid Henry continued to pick up viewers throughout lockdown. Another new addition to the stable of brands, Norman Parkinson is one of the most important and celebrated fashion photographers of the Twentieth Century. His career spanned the 1950s to 1980s including a long collaboration with Vogue magazine. The agency believes that Norman’s photographs would translate well to categories including stationery, ceramics, apparel and gifting. Finally, Hey Grandude! is Paul McCartney’s first picture book and was published by Penguin in September 2019. The story offers opportunities across categories such as toys, games, apparel and gifts.
Having brought the management of the classic Peter Rabbit brand back in-house at the end of 2019, Penguin Ventures is now growing the baby and infant property in key categories. As Peter heads towards a milestone 120th birthday in 2022, the focus is on securing licensees and partners in the nursery sector, including travel systems and infant feeding. Eco-friendly and sustainable toys are also of interest to the team. The company is looking ahead to 2021 with new opportunities for The Snowman in secondary toy, stationery and food sectors, as well as growing the apparel offering into nightwear, underwear and socks. Following on from the 40th anniversary of Where’s Spot? and the launch of successful clothing ranges in Sainsbury’s and Tesco, Above: Peter Rabbit Penguin Ventures is now seeking is heading towards partners for toddler bedding and his 120th birthday broader toy categories, as well as in 2022. partyware, stationery and crafting. A lifestyle licensing programme around Cecily Mary Barker’s Flower Fairies illustrations is being built. The team is seeking partners in the female apparel, accessories and jewellery sectors. Picnic and partyware is another area of interest, capitalising on the botanically accurate original illustrations. Penguin Ventures is also supporting Festival of Licensing.
Call of the Wild WildBrain CPLG will showcase Netflix Kids and Family brands, which it represents across EMEA, including Go Go Cory Carson, preschool musical series The StoryBots, and Julie and the Phantoms. The agency will also feature fast-growing YouTube kidfluencers Vlad & Niki, which it represents in EMEA and Russia; Supercell’s mobile game phenomenon Brawl Stars; and Magic Box’s collectable toy SuperZings. These join a strong entertainment line-up including Sony Pictures’ franchise Ghostbusters, with new movie – Ghostbusters: Afterlife – due in March 2021, plus hit series Breaking Bad and Outlander. Above: Go Go Cory Carson is Updates will also be shared on Miramax’s Pulp Fiction, Kill Bill, Hellraiser and Scream; one of the Netflix Kids and Lionsgate’s portfolio including Dirty Dancing and John Wick; SpinMaster’s Bakugan and Toca Family brands that WildBrain Life; WildBrain’s Teletubbies and In the Night Garden; ViacomCBS’s PAW Patrol, SpongeBob CPLG handles across EMEA. SquarePants and MTV; Hasbro’s Consumer Products, newly represented across CEE, Turkey, Nordics and Benelux; eOne’s Peppa Pig, PJ Masks and Ricky Zoom, also new for Benelux; and emoji. WildBrain CPLG Lifestyle will showcase new partnerships including The Metropolitan Museum of Art, Kikkoman, Harvard University, Kärcher, Revolution Beauty, Osprey London, Smint, 80s fitness icon Richard Simmons, plus Authentic Brand Group’s Elvis Presley, Marilyn Monroe and Muhammad Ali. Classic characters include Peanuts, plus new developments for Dr. Seuss, MGM’s Pink Panther, and LINE FRIENDS properties BT21 and BROWN & FRIENDS. In sports, WildBrain CPLG will bring England Rugby to Festival of Licensing, plus football clubs FC Barcelona and Liverpool, which it represents in MENA. The agency will also hold territory showcases in October to provide further local insights and brand updates from its international offices.
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LICENSING SOURCE BOOK EUROPE 2020