62-63 LSB Q4.qxp_NEW LSB 2008 GRID 24/09/2020 08:59 Page 62
Q4 HIGHLIGHTS
The Right stuff Right: Buddi launched exclusively on Netflix this year.
On the Raydar Raydar Media has three key strategic CP aims for the coming year. It wants to continue to develop and acquire a strong portfolio of content for TV distribution; work with toy companies and inventors to develop IP for both linear and digital broadcast; and work with established authors to bring evergreen stories to life on screen and shelf. Buddi launched exclusively on Netflix in 2020, with broader distribution discussions in progress. The show targets the early preschool market and explores the natural world and celebrating friendships. A toy company is in talks to develop the brand for launch in 2022, which will be supported with publishing and apparel. Camp Furly – developed by Keith Chapman – encourages confidence in preschoolers through discovery, exploration and outdoor play. Raydar is working with Alpha Group on the project, with the first broadcast partners due to be announced pre-Christmas. Finally, MixMups was devised and created by Rebecca Atkinson, founder of the viral #ToyLikeMe campaign. The CP programme will focus on the five senses and bring the brand to life for all children in a sensory immersive way.
Following the launch of The Adventures of Paddington TV series in the UK, a range of dedicated tie-in A raft of new product products will be rolled out from isAbove: due to arrive for The October, in line with the series Adventures of Paddington. launch on Milkshake. The range includes new books from HarperCollins, plush and toys from Rainbow Designs, puzzles from Ravensburger, ELAs from Trends and magazines from Redan. Additional tie-in product categories are set to arrive from spring 2021 in the UK, with new product launches internationally in line with the broadcast. Mush-Mush and the Mushables – a new CGI animation for 4-7s – launches this autumn across markets on Boomerang, with a licensing programme due to begin rolling out from the end of 2021. Meanwhile, new to The Copyrights Group portfolio is A Boy Called Christmas – a live action movie due for Christmas 2021 and based on the popular books written by Matt Haig. Copyrights will be handling the licensing in the UK and Germany, where the film will be distributed by Studiocanal. Also in the portfolio, the Country Diary of an Edwardian Lady has new social channels, plus a new website launching this autumn, while seasonal classic Raymond Briggs’ Father Christmas received a boost from a high profile collaboration with Barbour last year.
Hamsta logic
Kraft works
Above: Metrostar is introducing the Kraft Heinz flagship brands to the UK licensing community.
Metrostar is introducing the Kraft Heinz flagship brands to UK licensing for the first time. These include Heinz Beanz, Heinz Tomato Ketchup, Heinz Cream of Tomato Soup, Heinz Pasta and Heinz Salad Cream. Elmer has new lines in development for launch later this year. These include the new Elmer Tonie from Boxine and the 2021 calendar from Flame Tree Publishing. Lines for spring 2021 include Rainbow Designs’ new Elmer Unfold and Discover, Amscan dress-up for World Book Day and a new Elmer collection from JoJo Maman Bébe. Further apparel lines are in development for major retailers with Paul Dennicci. Call of the Midwife marks its tenth anniversary in 2021. New lines include the costume from Smiffys, plus a 2021 calendar from Rizzoli, while The Wisdom of Call the Midwife will be published in the UK in October by Weidenfeld & Nicolson. Finally, The Only Way is Essex returns in October in preparation for its tenth birthday celebrations.
62
LICENSING SOURCE BOOK EUROPE 2020
Da Hamstas of Hamsta World are back with new original content to help brighten 2020 – and this time they’re in 3D. AMGI Studios in Los Angeles is working closely with Hamsta World creator, Above: Da Hamstas are back… Saskia Keiser of Happy Ink to and this time they’re in 3D. bring the new adventures to WildBrain channels and other sources this autumn. The release of music video, Da LaLaLa Song on August 1 was the official kick off to the new 3D Hamsta animations developed by AMGI. Starting from October 1, there will be a new series of DIY videos, Hamsta style. In one minute, weekly videos starring the characters will see them share tips, hacks and tricks, complete with ‘sassy action and crazy crafts’.