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Below: Trend Bible has created a mini-series aiming to teach retailers how to use trends to spot the early signs of change.
Festival line-up
LSB takes you backstage to rub shoulders with some of the stars topping the bill across the four-week Festival of Licensing… and not a muddy field in sight.
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s part of its aim to be the most inclusive global licensing event to date, Festival of Licensing has put together a healthy mix of keynotes, conference sessions, exclusive retail content and even some workout sessions for the industry to get involved with. The Smiley brand, the world’s biggest retailer Alibaba, plus brand management, brand owner and marketing company Authentic Brands Group have been revealed as the first keynotes for the Live Stage agenda. Smiley founder and ceo, Nicolas Loufrani, will open the Festival and kick off the event’s Europe content; Alex Tsai from Alibaba/Alifish will take the centre stage for the first day of the Asia week; while ABG’s Jarrod Weber will headline Day One of the Americas week. In addition, John Leonhardt from Crunchyroll (the Live Stage
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sponsor) will keynote the America’s second day of content with a lively discussion around anime, while Joan Carrera Lopez from F1 and Team GB’s Tim Ellerton will take part in a sports industry keynote panel on Europe’s second day. In addition, Festival will also include educational content from event sponsor Licensing International and a host of on-demand regional sessions. Those already confirmed as speakers or panellists at time of press for Europe include Dan Amos, Difuzed; Nikki Samuels, Factory; Ashley Holman, Below: As well as having an exhibitor presence, Pink Key Licensing’s Richard Pink will also be moderating an on-demand panel session on building a long-term programme and what licensors need to do.