Licensing Awards Vecrorized.qxp_NEW LSB 2008 GRID 24/09/2020 12:08 Page 2
LICENSING AWARDS 2020
The Roald Dahl Story Company x Natural History Museum Extraordinary Explorers Campaign at M&S Stranger Things x Primark Wallace & Gromit ‘Christmas at the Click of a Button’ Campaign at Joules
BEST LICENSED PROMOTIONS CAMPAIGN This award is for a creative and effective use of a licence in the promotion of another brand or service.
Paddington On Ice from Hyde Park Winter Wonderland Peaky Blinders The Live Escape Game Experience from Escape Live
Peter Rabbit Afternoon Tea at Le Méridien Hotel (Agency: Penguin Ventures) Roald Dahl’s Splendiferous Summer Campaign with Mr Kipling The Very Hungry Caterpillar RHS Summer Partnership (Agency: Rocket Licensing) 'We're On It' Advertising Campaign with Direct Line (Agency: Born Licensing)
BEST LICENSED LIVE EVENT This award is for a licensed live event where the public needs to pay to participate, either by paying to enter a venue where the licensed event takes place or to participate directly in the licensed event itself. Free-toconsumer experiential marketing events are covered by the Licensed Promotions Campaign award.
FriendsFest and FriendsFestive UK Tour from Comedy Central and Luna Cinema Mr. Men & Little Miss On Stage Theatre Show from Rockefeller Productions
Harry Potter Party Range for Primark from Amscan
The Next Step Themed Workshops from Pineapple Studios London
The Joker Suit from OppoSuits
Shaun the Sheep Farmageddon Glow Trails Events from Forestry England
Peter Rabbit TV Dress-up Range for George@Asda from RH Smith & Son
Wallace & Gromit’s Musical Marvels Show from Carrot Productions
Trolls 2 Dress-up from Amscan International
Beano Time Travellers! exhibition at Mottisfont (Agency: Rocket Licensing) Emoji Kindness Takes the Crown Anti-bullying Campaign with Burger King (Agency: The Emoji Company)
Disney Princesses Dress-up for George@Asda from Christys By Design
Miraculous Dress-up from Rubies
The Very Hungry Caterpillar – Butterfly Dress-up for George@Asda from Christys By Design The World of David Walliams Dress-up from RH Smith & Son
BEST LICENSED TOYS OR GAMES RANGE Formula E Panasonic Jaguar Racing GEN@ Car and eTrophy from LEGO System
BEST LICENSED PRESCHOOL APPAREL RANGE (0-5 YEARS) Gruffalo Collection from Cribstar
Friends Central Perk LEGO Ideas from LEGO
Miffy Collection for Next from Dennicci
Horrible Science Kits and Board Game from James Galt & Co
Mr. Men Little Miss Collection from Lil Cubs
How To Train Your Dragon Interactive Hatching Toothless from Spin Master
Paddington Collection for Nutmeg from Dennicci Peanuts Collection from Cribstar
Hey Duggee Wooden Toys Range from 8th Wonder
SpongeBob Collection from H&M
Peppa Pig Playsets from Character Options
Toy Story Baby Sleepsuit Range for Character.com from TDP Textiles
Star Wars The Child Pop! From Funko That’s Not My… Soft Toys and Comforters from Rainbow Designs Trolls World Tour Role Play Range from Flair Just Play
BEST LICENSED DRESS-UP OR PARTYWARE The Addams Family Dress-up from RH Smith & Son
The Very Hungry Caterpillar Range for TU Clothing from Dennicci Winnie the Pooh Baby Range from Tesco
BEST LICENSED CHILDREN’S APPAREL RANGE Barbie Girls’ Apparel from River Island
LICENSING SOURCE BOOK EUROPE 2020