Licensing and IP Consultant
At your service! Fryday Brands develops, sells, negotiates, markets, and implements complete brand licensing strategies and programs including:
■ Brand Development & Positioning ■ Creative Development Guidance ■ Strategic Planning ■ Planning and Implementation of consumer products launch
■ Contract Negotiations ■ Product Management/ Approvals ■ Retailer Relationships ■ Marketing Strategy & Implementation ■ Industry advice and support
Headed up by Val Fry, a senior commercial, sales and licensing executive with over 25 years’ experience, gained working in the entertainment and television industry. A proven track record in the strategic development and commercialisation of brands from the entertainment, digital, lifestyle, toy and publishing industries in the UK and international markets. Launched & monetised some of the UK’s largest properties, including; Thomas the Tank Engine, Fifi & The Flowertots, Roary the Racing Car, Clangers, & Who Wants To Be A Millionaire, through licensing, brand partnerships, digital and live events.
For more information please contact: Val@frydaybrands.com +44 (0) 7973 783053
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