S03_213_LSB_Autumn 2020.qxp_NEW LSB 2008 GRID 24/09/2020 09:18 Page 213
2020/2021 Guide to Services & Suppliers W
elcome to the Licensing Source Book’s new dedicated ‘Guide to Services and Suppliers for the Licensing and Retail
Industry’. The aim of this guide is to shine a spotlight on the essential companies that help to join the dots and fulfil vital roles to fully bring to life amazing licensing campaigns, products and retail executions. From the very beginnings of the lifecycle of a licensing programme, with the creation of dedicated designs and style guides, through to imaginative packaging and retail point of sale to ensure products stand out on shelf, plus the retail executions themselves – be they shop-in-shops, short-term pop-ups or online stores. These companies are important cogs in the business of licensing. Quite frankly, the industry couldn’t operate without them, but these companies don’t necessarily get the attention or exposure they deserve – which is why we’ve made sure that this dedicated guide really showcases their talents and services.
From design, public relations and marketing, through to the important ‘behind the scenes’ work in logistics, auditing and software, financial and legal services, plus consultancy and third party agency representation – you’ll find them all in the next 50+ pages. As well as having a full 12-month shelf life in print, the guide will also have a permanent standalone presence on LicensingSource.net, generating further reach and exposure for these often unsung heroes of the business. And if you’re a supplier or service company which would like to get involved in the guide, simply contact Ian Hyder or Rob Willis on the details below and they can help you spread the word. Samantha Loveday Editor, Licensing Source Book
The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Joint Managing Director Jakki Brown - Joint Managing Director and Editorial Director Fiona Pavely, Keith Pashley, Samantha Loveday and Michelle Board - Wordsmiths Extraordinaire Rob Willis - Publishing Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: hello@max-publishing.co.uk Web: www.licensingsource.net Copyright 2020. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.
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@licensingsource ISSN 1234 567.