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Licensing Source Book Europe Autumn 2020

Page 147

Brand Licensing at The National Gallery, London Our licensing programme, featuring images of some of the best-known paintings ever created, continues to grow from strength to strength. Our wide range of categories include apparel, stationery, homewares, food and drink and gifting. Our reach also continues to expand into markets across the UK and internationally – highlights include China, Japan and Brazil. Design inspiration includes paintings by Cézanne, Monet and Van Gogh, images of which have appeared on a variety of clothing with our apparel partners. These have been sold in Urban Outfitters, ASOS, Zara Kids and Pull and Bear. We have had continued success with our Delicious Art™ food gifting range in Boots, now in our fourth consecutive year. Our new Licensees - Poetic Brands (apparel), Pure Jewels (fine jewellery), MLP (apparel) and Ecell (phone accessories) all have ranges in development. The National Gallery has also collaborated with Zeesea (makeup), KFC, Ramen Talk and many other significant brands in the cosmetic, chain restaurant and food and beverage sectors. We recently launched our official Weibo and WeChat accounts, ahead of the International Museum Day in China earlier this year. Join us as we continue to develop and expand into new sectors and regions with some of the world’s most recognisable paintings. Images courtesy of Ramen Talk, Zeesea and Pull and Bear. © National Gallery and National Gallery Company.

PROPERTY

National Gallery Company Ltd, London LICENSING CONTACT

Judith Mather judith.mather@nationalgallery.co.uk +44 (0)207 747 5973 • nationalgallery.co.uk

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