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STATE OF THE NATION: SPORTS
Below: Over 95,000 entries.
Panini kicks off the new season
Virtually Open Justin Rose and Graeme McDowell swapped their clubs for their keyboards as they faced off in an all-star live exhibition match in August as part of the e-Open. The tournament saw 95,000 entries in the first three weeks of qualifying stages, with the exhibition match further adding to the excitement and drama of the inaugural event. BBC Sports’ Andrew Cotter commentated on the play over the back nine holes of Royal St George’s and made available to fans around the world using an innovate livestream broadcast on The Open’s Official YouTube channel.
Made for Superfans
Below: Keeping the love of the game alive.
The NBA Superfan Collection is the latest partnership from Herschel Supply and the NBA. The collection features iconic logos, team colours and everyday features on signature Herschel Supply styles designed for each of the league’s 30 teams. The collection is available at NBAStore.eu throughout Europe, as well as selected retailers in Germany, Italy and Spain.
On the starting blocks
Below: Raring to go.
Team GB is raring to go for next year’s Olympic Games in Tokyo. Since the postponement announcement, it has been focusing on making retail activations, creative, collaborations and marketing better than ever before. “Our licensees and agency, The Point.1888, have been incredible since the postponement, which we are hugely thankful for and the retail response has been brilliant with everyone getting behind Team GB in preparation for next summer’s Games,” said Paul Ellis, head of licensing and retail at Team GB. With this in mind, Team GB is working on a new style guide update to launch this month, plus an ecommerce store update.
The Official Premier League Adrenalyn XL Trading Cards from Panini are back for the 2020/21 season with a new look and new categories. Available in the UK and Republic of Ireland from August 20, Premier League Adrenalyn XL 2020/21 is the only trading card collection to include all 20 Premier League clubs. The collection features 468 trading cards, plus 30 limited edition cards available across a new look Above: It’s back. range of SKUs including Multipacks, Pocket and Classic Tins and Countdown Calendar. The launch was supported by a multichannel marketing campaign, extending into cross-promotional activations with other Premier League partners and included TV, radio, VOD and digital campaigns. The launch was also backed by football influencers and a new sampling mechanic in place with the UK’s top-selling newspaper. Panini has also forged new football magazine cover mount partnerships which, alongside Panini’s own football magazine Strike-It!, facilitated the sampling of millions of packets to football-loving kids across the British Isles. Right: PBR in a can.
Safety first at PBR With the implementation of safety protocols for merchandise sales, Professional Bull Riders (PBR) and Legends became the first major professional sport to welcome fans back to the arena earlier in the summer. Merchandise was only available in the venue and sales focused on bestsellers and touchless technology, including increasing authorisation limits so customers don’t have to sign. On the back of this, PBR has a range of new consumer products launching in the final quarter of 2020 including calendars with RSVP, a kids bull ride bouncy house with Bestway, a tequila based hard seltzer with Pure Azul Beverage Company and Bluetooth boom boxes with Bumpboxx. Below: Magnetic attraction for Danilo.
Brand new from Danilo Danilo has released a raft of new products for 2021. Following the success last year, official musical keepsake boxes for Liverpool FC and Manchester United will once again be available. In addition, a brand new addition to the range is the official Liverpool FC musical advent calendar featuring scenery, stickers and players behind each door. If fans land on a day with a magnetic based character behind the door, they can watch them glide and interact with others on the magnetic moving football pitch base to the anthem You’ll Never Walk Alone.
LICENSING SOURCE BOOK EUROPE 2020
Above: Ashley H l ’ Ri id
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