106-107 LSB 2020 SOTN CORP_muk.qxp_NEW LSB 2008 GRID 09/09/2020 18:39 Page 106
STATE OF THE NATION: SPORTS
From rugby to racing, football to mixed martial arts, the sporting world is getting back into the swing of things, with this reflected in consumer products and licensing plans. LSB rounds up some of the recent key activity.
This
sporting life Ascot Racecourse renews IMG Ascot Racecourse has renewed its exclusive global licensing representation and on-site retail agreement with Right: IMG in the saddle. IMG through to 2025.
A New Era at England Rugby New Era has secured a four-year headwear agreement with England Rugby (RFU). The debut collection features the iconic red rose emblem in a number of headwear styles and a seasonal offering of knitwear. In a separate move, WildBrain CPLG - which represents the England Rugby brand in the UK - has confirmed a number of new licensing deals. Taxi Game has launched an RFU-themed taxi board game, featuring 300 trivia questions on rugby’s past, while Topps is developing an England Rugby online sticker collection launching at the end of the year. Away from games, Titleist is collaborating with England Rugby on golf balls and Creative Apparel will create a line of England Rugby nightwear, facemasks and socks. Looking a little further ahead, England Rugby is gearing up for its 150th anniversary in 2021. Helping to celebrate is luxury leather goods brand OSPREY London, which is creating a range of co-branded accessories.
Motson signs for Subbuteo
Below: Back on our screens.
University Games has revealed that broadcasting legend, John Motson, will be heard on TV screens across the nation as the voice of the new Subbuteo commercial. The campaign across TV, online and product started in the summer and runs through to the end of the year. It supports the release of the updated version of the Subbuteo main game alongside an official England Subbuteo game and player set.
UFC collectables launch
Jazwares and mixed martial arts brand UFC are teaming up for the launch of a new line of UFC action figures and role-play collectables. The range features current and former UFC champions. The UFC Ultimate Series limited-edition figures A Signature signing by Jazwares are In addition to its annual update of the popular detailed, realistic, and football newspaper books - this year featuring 61 football teams season highlights - Signature sophisticated Gifts’ has used its licence with the Mirror representations of Above: The Group to create a special Champions edition UFC athletes. most realistic. of the Liverpool newspaper book. Left: Signature commemorates Liverpool.
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LICENSING SOURCE BOOK EUROPE 2020