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Retail Round-Up
Forever 21 teams with Disney-Pixar The fashion collaborations just keep on coming for Disney’s brands, with Forever 21 being the latest retailer to work on a collaboration with the company. The Forever 21 x Disney-Pixar collection launched in stores and online at the end of August, with the limited edition line made up of clothing and accessories for men, women and children. The line includes bomber jackets, cropped tees, totes, jumpers, sweatpants, beanies, denim jackets and bodysuits among other items. The products feature popular Disney-Pixar characters such as Buzz Lightyear, Nemo, Woody and more.
Above: Buzz Lightyear is among the characters featured by Forever 21.
H&M teams with Miffy
Taste of the Tropics at Superdrug
A range of baby and kids apparel and accessories featuring Miffy has launched across H&M stores. The collection is available in outlets across Europe, the Middle East, Africa, North and South America and selected countries in Asia Pacific, as well as online. Marja Kerkhof, md of property Above: Miffy apparel rights owner Mercis B.V, commented: is now on shelf in H&M. “This exciting collection with H&M is the next step in the evolution of Dick Bruna’s classic brand.”
Health and beauty retailer Superdrug enjoyed success over the summer with a new Hawaiian Tropic fragrance mist line, following a deal secured by licensing agency Brandgenuity. The range included four unique scents – aiming to embody the ‘escape to summer’ and transport sun-lovers to a ‘beautiful place’. Above: Hawaiian Tropic took over Superdrug this summer. Activation around the launch included in-store premium mists location, online fragrance page banners, waterfall units, in-store signage, counter testers, in-store radio ads and a Superdrug Instagram takeover.
Oh baby Argos went ga-ga over newborns with its autumn Baby Event, which featured a number of licences among its offers. Run in association with FisherPrice, the event included offers across several categories, from toys, feeding and clothing, to nursery furniture, accessories and bedding. The toy section of the promotion featured several high profile licences, including In the Night Garden, Twirlywoos, Teletubbies, Mr Tumble, Thomas & Friends, Blaze and the Monster Machines, The Very Hungry Caterpillar, Peppa Pig and PAW Patrol. There were familiar names and faces among the clothing offer too, with a host of licences featured on products including sleep suits, bodysuits and bibs. Stars here include Winnie the Pooh, Tatty Teddy and Tiny Tatty Teddy, Hello Kitty, Star Wars, My Little Pony, Tigger and Minnie Mouse. Left: Minnie Mouse was one of the brands featured in the event.
Oasis adds more V&A The successful partnership between fashion retailer Oasis and the V&A is continuing – with the latest collection entitled Tales of the East. The range includes 25 pieces, all given an historic twist with sumptuous wallpaper prints, which have been reimagined by the retailer’s in-house design team. Items in the collection include silk, mini, pencil, shift and midi dresses, as well as cami tops, tees, trousers, a pyjama jacket, pencil skirt, bomber jacket, jumpers, shirts and a jumpsuit. Above: The latest V&A line for Oasis is called Tales of the East.
LICENSING SOURCE BOOK EUROPE 2016
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