024-030_LA WINNER (RETAIL) pages 2016_v8_Layout 1 26/09/2016 11:17 Page 29
Best Licensed Retail Execution Award SPONSORED BY
Open to: Nominees could be retailers of any discipline with a store or a web presence in the UK. This award is for a specific promotion or licensing treatment that was executed at retail over the last year.
RETAIL
category finalists
Winner
Minions Summer Takeover from Asda
Batman v Superman Campaign from Primark
Initial Reaction: “It is amazing to work with such a great retailer as Asda and we really think we have set the benchmark with this initiative.” - Sarah Crennell, head of retail and licensed partnerships at GIG Retail
JCB Campaign from M&Co
Peter Rabbit 150th Anniversary Programme from Mothercare
Above: (second right) Russell Dever, managing director of Those Licensing People, sponsor of this category presented the trophy to (Right-left) Asda’s Ruth Golightly, Gal Shivtiel (GIG Retail), Emma Pacey (Asda), Sarah Crennell (GIG Retail) and Steph Strike (Asda).
Star Wars Campaign
Star Wars Campaign
from Argos
from Tesco
LICENSING SOURCE BOOK EUROPE 2016
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