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Retailer Face To Face
campaign will support the childrenswear buyer at launch of its new unisex Matalan explains layette and nursery lines, as well to LSB. as its girls’ nightwear. The Kate has bought Disney campaign will be supported direct to retail licensed in Matalan’s mailer, along with product for over seven years in-store promotions, online during her time at Matalan, content, competitions and helping to grow the retailer’s plush giveaways. reputation within the The retailer is also keen to back licensing industry. Trolls and is in discussion with “During this time I have DreamWorks on a collaborative seen the licensed consumer event to support the movie. goods market evolve,” she Kate continues: “We are looking comments. “There has been to support the Trolls release with a significant shift in how in-store promotions and mailer people perceive licensed adverts. We will look to dedicate product and this has promotional space along with become much more supporting FSDUs. The product credible, desirable and and the POS is amazingly fashion-led. 90 years of Winnie executed if I say so myself - I think “Over the last five years I have seen Matalan has given a ‘nostalgic key UK high street retailers outside of and premium’ feel to its Winnie this is really going to stand out in-store.” the main grocers expand their the Pooh product range to support the classic character’s Kate is keen to strengthen licensed offers to complement their 90th birthday. It has also Matalan’s relationship with all own ranges, and this has been very incorporated gifting packaging licensors, and also look to promote inspiring and they have really played a to help make it extra special. The collection includes its new licences, as well as the part in making licensed product much layette gifting sets along with established evergreen properties. more fashionable. nursery items such as blankets, “To achieve our goal in becoming “At Matalan will feel there is a greater a hooded towel, comforter and a destination for character, we opportunity outside of the Disney changing mat. “Winnie the Pooh is a brand must ensure we offer the customer DTR to offer licensed product across which we really love working exactly what licences they want at all divisions and we are working with,” explains Kate. “We have the right time. The importance of towards a full licensing offer across planned social media posts in conjunction with Disney to working with our licensees and kids, mens, ladies and home.” celebrate Winnie’s 90th licensors has never been greater.” Matalan has ambitions to own the birthday. There is definitely a lot of focus family value retail sector, and Kate “We will also be giving our on its licensed character ranges at and the team believes the new customers the opportunity to win the full range along with a Matalan and you can see the hard Character Shop can help to plush collection.” work and commitment that has complement and strengthen its gone into the new shop from the team. overall offer for all members of the family. “We “We are working hard to exceed expectations in want to become a trusted destination and a oneboth execution of product and sales,” says Kate. stop-shop for licensed product, as well as “Ultimately we would like to broaden our promoting a great family shopping experience.” customer appeal by offering character which is All franchises are being given their own value for money without compromise on quality, designated space – including POS and floor and to ensure we back the characters both fixtures – while Matalan will also be helping to parents and children love in our aim to bring the product to life with in-store theatre, become a destination for licensed adult and making the Character Shop easier to locate. children’s clothing. Bespoke marketing campaigns are also part of “We hope our customers love the product as the plan, and the retailer is excited to be working much as we do, and it’s on lots of Christmas lists with Carte Blanche on a promotion to introduce for 2016!” Tiny Tatty Teddy and Tatty Teddy to Matalan. The LICENSING SOURCE BOOK EUROPE 2016
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