20-21_Small Electricials.qxp_Grid 10/12/2019 10:16 Page 20
Market focus
Good looks, good health, versatility and home entertaining are all important for today’s market for small electrical food preparation, kettles and toasters. PH looks at some shining examples.
Inset: Swan’s Nordic kettle coordinates with its Nordic Digital Microwave in Pine.
Switched C
on style
onsumers are increasingly looking to small electrical appliances to add a ‘wow’ factor to the hub of the home. Take Smeg’s kettles and toasters in both rose gold and gold, which are sure-fire attention grabbers. Lucy Dunstan, product manager at Smeg UK notes: “A surge in popularity for brass accents, metallic shades and industrial finishes will continue to increase next year.” Another head turner is Haden’s new collaboration with luxury lifestyle brand Poodle & Blonde for the limited edition Margate kettle and toaster set. Sachin Bagga, director for Haden explains why the striking print was chosen: “We have been friends and fans of the Poodle & Blonde team since they launched their amazing line of products. During our initial chats, we wanted to draw on the heritage
and pioneering kettle designs that Haden is so well known for and translate that to the modern millennial homemaker.” He continues: “On working through their design files we both decided their bestselling Tottenham Dalmatian print would translate the best for our collaboration. We decided to name the set Margate, after the creative home-town of Poodle & Blonde.” The minimalist aesthetic is evident with the continuing rise of Scandi style. David Foulstone, marketing manager at Swan Products reflects: "As the trend for Scandi style colours in the kitchen increases, we are seeing a demand for SDA’s with a long shelf life and lasting aesthetic appeal.” He adds: “The Nordic collection (including kettles, toasters and food preparation products) has proven to be one of our most popular product lines
with consumers of late and it still continues to grow at a fantastic pace.” At UPGS, home to the Salter brand, Duncan Singleton, trading director acknowledges the importance of a coordinated look. He states: “We’re matching our kettles and toasters to our cookware ranges, delivering a full and complete way to update the kitchen.” He continues: “Our trend-led designs, including Salter Skandi with a nod towards Nordic minimalism, provides a simple way to bring a whole kitchen in line with the latest trends. By coordinating products across the whole kitchen, we’re recognising how style-led this market is now and ensuring we keep ahead of colours, trends and designs.” Meanwhile, Tower’s recent launches include Scandi (in white or grey with wooden accents) and Glitz (a sparkleeffect in pink or black). “The
Inset: Spot on: the Margate kettle and toaster by Haden and Poodle & Blonde.
PROGRESSIVE
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HOUSEWARES