PH Cooking with Kids.qxp_Grid 27/03/2020 18:26 Page 1
Cooking with kids
Bakeware and tableware designed with kids in mind is a growing category for retailers, with products featuring fun designs and some tapping into the lucrative licensing market. Not only practical purchases, these products also make perfect gifts for little ones.
Inset: The train cake pan from NordicWare allows parents to create cakes with a real wow-factor. Below: The Paddington Bake & Take set from Eddingtons has everything included to make 24 cookie gift bags.
Kit for kids
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he kitchen has always been the heart of the home but now, more than ever, our living spaces mean our kids are watching as we cook and bake, picking up our habits. As well as that, cooking and baking programmes on TV and SVOD, such as The Great British Bake Off, MasterChef, Nailed It and Zumbo’s Just Desserts are must-see viewing; not to mention spin-offs especially targeted at kids like Junior Bake Off and MasterChef Junior. “We have seen an increase in the number of younger bakers who want to try and challenge themselves,” says Pauline Clements for NordicWare. “We have an extensive range of child-oriented cake pan designs. With consistently good sales many have been part of our collection for over 30 years. We are relaunching some designs this year under our Pro Cast Party Time
Collection, including the stadium and the octopus. The intricate designs created by the products help novice or time-poor parents to create home baked birthday cakes that wow.” Last year saw the first ever NordicWare and Disney collaboration with
the Frozen 2 Bakeware Collection. Launched to celebrate the release of the movie, the range is designed to appeal to adults and children alike. “The Frozen range allows for movie theming to be the main focus but the classic designs can be used by bakers of all ages and skill levels,” PROGRESSIVE
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HOUSEWARES
says Pauline. “The pans are also multipurpose and can be used for a variety of sweet or savoury recipes giving each piece a greater number of applications.” The increasing popularity of cooking and baking shows involving children is having a knock-on effect at Dexam according to managing director Bryony Dyer. “This is a growing category for retailers who want to keep up with this evolution. Our range of aprons has expanded to include some gorgeously appliqued and delicately embroidered designs, which comprise of a unicorn, mermaid, monkey and dinosaur and the latest additions in the form of a fun giraffe and ‘No Drama Llama’. Our collaboration with Scion also brings a matching range of animal magic print apron, lunch bag, and bamboo fibre dining set which includes a child sized plate, bowl, cup and cutlery.” She adds: “We will continue to develop and grow our range for aspiring