PH Cookware.qxp_Grid 27/03/2020 16:07 Page 1
Market focus
Heat
Sustainability, performance and good looks – PH considers influences and new developments in the cookware market.
exchange Inset: Storage savvy – The Smart Collection by GreenPan. Below: Eco from Prestige boosts a non-stick coating containing plants.
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nvironmental consciousness is increasingly influencing consumer demands and consequently ongoing product developments across all sectors of housewares, including the cookware market. Meanwhile, the trend for kitchens to be the hub of the home means that there is strong demand for distinctly stylish pots and pans. Ambiente saw the introduction of a new range of environmentally focused cookware under the Prestige brand from Meyer Group – described by marketing director Carl Wright as “a major development for the organisation.” Carl reflects that: “At our manufacturing
facilities in Thailand and Italy, we have always produced products in a conscientious way, with little or no lighting in the factory, relying on natural light through skylights or the reuse of water.” However the new Eco range champions many other sustainable features and consumer benefits. “The pans are fully recyclable and are already made from recycled aluminium,” reports Carl. “The non-stick coating is a specially designed formula from our factory in Italy that reduces the use of chemicals by adding in plant based components.” He
Inset: Rustic and stylish: The Trento collection from Tramontina consists of fry pans, two casserole dishes, a shallow casserole and a wok that “create a statement in any kitchen style,” notes Tramontina UK’s Alex Frubel.
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continues: “What’s exciting is that, even with this change in non-stick, the performance and durability is still at a really high level.” In addition, Eco’s packaging is FSC certified, with all card sourced from sustainable sources, and Prestige has partnered with TREEAid to plant a tree for every pan sold. Carl acknowledges: “Modern consumers are looking to organisations and big brands to start to act responsibly when trading. Environmental concerns are ‘front of mind’ for most, but sometimes it’s difficult for people to know where to start. So this new range helps people on their journey but still enables them to cook great food consistently.” Carl admits that sustainability is an on-going influence on new product development, which is “trying to look