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Spotlight On... Home Fragrancing
Scents Of The
Season Deck the halls with boughs of holly, but don't forget the scented candles, tea lights, votives and reed diffusers! “Winter revolves around being as cosy as possible,” comments Dharmesh Bhayani, managing director of madebyzen. “Whether you are entertaining or relaxing, the colours, textures and scents around you should reflect the feeling of warmth and cosiness. Products that help with wellbeing are also very much in demand and can be seen in the colour and scent themes that are trending this winter.” He continues: “Metallic finishes such as copper continue to grow in popularity, reflected in our compact, portable copper Liv aroma diffuser used with festive scents that include Clementine & Wood, Christmas Spice and Aspen, or with essential oils to aid wellbeing such as Eucalyptus and Sweet Orange. Scents such as Aspen, from our Signature range, are also on trend for the winter months featuring evergreen, pine and citrus notes.” Dharmesh adds that there’s also a growing focus on sustainability and caring for the environment, with the company’s ultrasonic diffusers now including a large selection which use materials such as sustainably sourced wood, ceramics and glass.” At Best Kept Secrets, managing director Vanessa Curry believes that every home should be filled with delicious, vibrant festive scents at Christmas, with the company’s new fragrances for Christmas including
Traditional Christmas fragrances - such as cinnamon, orange, pine, clove, nutmeg and cranberry – are leading the way for the festive season, but there are some trendy alternatives too. On the colour catwalk, think rich heritage hues, such as deep plum, and be on the lookout too, for vessels that have been designed to make a super-sized statement.
Cinnamon, Clove & Orange, and Redcurrant & Vetiver, along with Cranberries & Orange. “Our new Mistletoe collection of candles are presented in festive gold tins with beautifully colourful labels and classic Christmas sentiments such as Most Wonderful Time Of The Year, Dreaming Of A White Christmas and Meet Me Under the Mistletoe,” highlights Vanessa. With Christmas sales in mind, she says that colour is always a purchasing influencer for retailers with striking reds, russet oranges and vibrant blues in strong demand this season. Price’s Candles has launched three festive fragrances - Gingerbread, Enchanted Forest and Seasonal Delights - into its Fragrance collection featuring special edition products which are available in three wintery scents. “The collection includes five candle
sizes and a 100ml reed diffuser,” confirms marketing manager Yvonne Hambridge. Yankee Candle meanwhile, will be welcoming the changing seasons with new Autumn fragrances - Fig & Clove and Tonka Bean & Pumpkin - and winter fragrances Arctic Frost and Holiday Garland, which are available in the company’s Elevation collection with Platform Lid. “This new collection of contemporary candles is
Above left: madebyzen’s copper Liv aroma diffuser. Above right: Gingerbread is a new festive fragrance from Price’s Candles. Left: Among the Christmas candles in Best Kept Secrets’ Mistletoe Candle collection. Right: Artic Frost, available in Yankee’s Elevation collection with Platform Lid.
Progressive Gifts & Home Worldwide
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