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Spotlight On... Home Fragrancing
A Very Berry Christmas
Below: Pintail’s eye-catching Co-ordinate Christmas range. Below left: Ashleigh & Burwood’s Pumpkin Latte lamp fragrance includes rich indulgent spices. Bottom: Stoneglow’s new Infusion collection.
There’s no getting away from it, purple, plum, deep berry, call it what you will, is taking centre stage this Christmas, with home fragrancing products on board in terms of both fragrance and vessels. Christmas and fragrance go hand in hand of course, with nostalgia the name of the game. So alongside this season’s berry fragrances, there’s still plenty of cinnamon and spices to be sniffed at, but also a marked shift to containers which are taking centre stage and becoming increasingly decorative. “Midnight hues of deep purple and lush berry shades provide a decadent backdrop and are complemented by indulgent fragrances that include florals, rich spices and berry scents,” concurs Ashleigh & Burwood’s marketing manager Deborah Bettinson. “This decadent theme
is carried through to containers and vessels which are more than a receptacle for a candle or diffuser, becoming decorative design pieces in their own right.” Deborah adds that home fragrance products now speak to shoppers in a number of ways, with decorative style diffusers and candles creating a ‘wow’ factor in store, and up-scaled versions making a statement both in the home as well as in the shop.” Pintail Candles’ managing director James Long says that this year, there’s a definite trend toward gender neutral products and fragrances. “The upcoming season will be full of rich, deep full colours moving away from the paler pastel shades. Our new Elements range fully embraces this trend, with full colour label and bespoke designs. Warmer metals, such as gold and copper, continue to lead the market in special
giftware, whereas the cooler metals, such as silver and pewter, tend to be a favourite for more everyday ranges.” James continues that creative, colourful, eye-catching displays are always the best way to promote a product. “When arranging a display, retailers should take photos of alternative arrangements, then look back at the photos the next day to see which is the most prominent. We’re also finding customers are after crisp, clear and durable packaging, with classic styling to stand the test of time. Constant moving of stock to keep things looking fresh, and customers quickly throwing items into bags, can easily spoil the packaging of an item. Additionally, with
Progressive Gifts & Home Worldwide
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