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Spotlight On... Valentine’s Day
All You Need Is Love While sweethearts will always enjoy exchanging romantic gifts on Valentine’s Day, there’s are a few new kids on the block this year to include Galantine’s Day! Having dipped a toe in the water last year, it’s set to be huge say suppliers, with females exchanging gifts with their women friends. But that’s not all. PG&H took a look at what else will be trending for Valentine’s 2019. Valentine’s Day is, of course, synonymous with flowers, a glass of bubbly, chocolate and jewellery, but many suppliers have been thinking outside the box over the past year to tap into contemporary culture. “There were several key trends that arose during Valentine’s Day 2018 that will only gather more steam in 2019,” confirms Joelle Engolia, senior marketing executive at Wild & Wolf. “While the anti-Valentine’s Day concept has been around for many years, it’s starting to take on a new
life with an ‘it’s okay/proud to be single’ message which translates to treating yourself on Valentine’s Day. It’s been linked to the popular self-care movement of late, with the focus being on looking after/thinking of yourself. Products such as our Yes Studio ‘Treat yo’ self’ make-up bag tap into this sentiment.” Joelle continues: “Galentine’s Day too, shows signs of being in full swing in 2019. It’s about the celebration of women being encouraged to buy gifts for their girlfriends, so expect to see more feminismthemed gifts dotting the shelves. Our Yes Studio
Feminist mug and Woman Power notebook are among the examples.” A third trend, says Joelle, has its roots in the recent shift towards thoughtful, unique gifts ‘for him’. “With Valentine’s Day traditionally women-centric, gifts for men are usually forgotten within the retail space. But that’s all about to change. Instead of typical gifts such as a watch or a bottle of liquor, consumers are looking for practical, functional gifts that men will have a use for Top: Romance in all its guises will definitely be in the air on February 14. Above right: Lily Charmed’s rose gold heart studs with an I Love You message. Above left: Among Wild & Wolf’s giftware for Galentine’s Day is a Woman Power notebook. Inset: Scream Pretty’s huggie hoop earrings.
Progressive Gifts & Home Worldwide
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