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Spotlight On... Bath & Body
Well, Well Driven by an increasing demand for wellness products, the current trend, which spans all age groups, has created huge opportunities within the bath and body sector. With allergies very much a part of modern day living, and vegan and vegetarian a growing trend in the food arena, people across the generations are enthusiastically looking to buy into a passion for products that will do good rather than harm, wanting to use only the purest products on their face and body, especially if they are kind to the environment. So who is doing what? One driver that’s guaranteed to appeal to millennials is ensuring that the products and services that they buy into nourish their bodies as well as their minds. It’s about eating healthy food, drinking health giving juices, nourishing their minds through what they’re reading, and using products on their bodies that are pure and made from the finest ingredients, especially if they have other major benefits too. “Are your products good for the planet? That’s the question that’s being asked more frequently, particularly by millennials,” says Eloise Hall, founder of her eponymous
company, which recently saw three products triumph in the Beauty Shortlist Awards. (The brand’s Optimism hand wash was crowned the winner of the Hand Wash category, and both the company’s Optimism hand cream and Pause candle scooped an Editor’s Choice Award).
Top: Bathing Beauty’s Craft Your Own Herbal Handsalve won the GOTY Beauty, Bath & Spa category. Above: The Morpheus Sleep Enhancing range was highly commended. Left: Betty Hula Dusting Powder includes a soft brush to apply the powder with. Below: The Eloise Hall collection.
“Consumers are also becoming increasingly conscious of the ingredients in products and, along with the rising trend of veganism in food, are looking for this within their bath and body products,” continues Eloise. “Our new hand range, launched in April, has been created to be vegan-friendly. Unisex fragrances too, are experiencing growth, and with this in mind, our Contentment hand wash and hand cream have been developed for use by both sexes.” With a growing trend for ‘make your own’, Bathing Beauty’s Craft Your Own Herbal Handsalve beat off tough competition in a very competitive category to be crowned the winner of the Gift of the Year’s Beauty, Bath & Spa category earlier this year (sponsored by Progressive Gifts & Home). Using the company’s award winning recipe, customers are able to experience the Progressive Gifts & Home Worldwide
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