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In Profile: Ashleigh & Burwood
Investing In
The Future Ashleigh & Burwood has started the New Year with a new tagline for the brand, and a strong plan that will enable more growth and success that the company’s retail partners can share in. There has also been an investment in people, to include a new director joining the board, and an investment in new products and new home fragrance formats, with the company excited to be unveiling a brand new stand design at both Spring Fair and Ambiente. As managing director Andrew Nettleton explains, with a big focus on sustainability too, it’s going to be all to play for in 2020. Having been a family run business for 27 years, there’s been a step change at Ashleigh & Burwood, with Clive Harper recently joining the company as a director, bringing over 20 years of gift industry and home fragrancing experience to the table. A new marketing role has also been created for Solenne Gissinger-Cowen who joined the company at the end of last year as marketing and campaign manager. She too, brings a wealth of marketing experience, having held various roles in the world of fragrance. “2020 will continue to see our investment in people,” confirms managing director Andrew Nettleton. “Clive has worked with some of the biggest names in the industry and has come on board to help guide the company as we grow, to ensure we do the very best for our retail partners.” He says that the company sees Spring Fair, as well as Ambiente in
Frankfurt, as an opportunity to share Ashleigh & Burwood’s vision for 2020 with both its UK and international visitors. “This year, we’re ringing the changes with the aesthetic of our stand,” highlights Andrew. “We’ll be recognisable as A&B, retaining some of the most popular sections of our show stands in recent times, such as
Above left: Andrew Nettleton. Above: A trio of Japanese inspired reed diffusers in The Scented Home collection. Below: A candle and diffuser in The Design Anthology collection.
dramatic lifestyle sections and the A&B boutique gift store, which will house Christmas 2020 preview items. But regular visitors will also notice a new look, with new features including a Reuse & Repurpose section that demonstrates our commitment to minimising waste, which will be putting a focus on our many collections that incorporate refills that enable vessels to be used time after time.” He also highlights that ‘Love Fragrance, Live Fragrance’ is a phrase that customers will be hearing a lot about over the coming months. “It speaks directly to all our customers, both our retailer buyers and end consumers, about our passion for fragrance. It also inspires everyone to share in the love of fragrance and to make it part of their lifestyle. The tagline will be featured across all our communications, including on our social media platforms, as well as in our
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