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Spotlight On... Mother’s Day appropriate for Mother’s Day gifting and we’ve designed a bold, distinctive design, Desert Blooms, that’s based on exotic flowers. Also, gift shops tell us that what sells are small, pretty, useful gifts, such as purses, specs cases and make-up bags that show mums a bit more appreciation than just chocolates. Picking up on our natural theme, we have complemented the Desert Blooms range with our Gingko design on rendered tealights and photo frames which make other ideal gifts for the event.” Also highlighting florals is Candlelight, where giftware items include authentic looking florals in the company’s new Flower Patch range, featuring natural looking succulents and cacti in attractive pots. “We also have a selection of vibrant, potted orchids and individual sprays of hydrangea, roses and other foliage that are realistic, decorative and lifelike,” explains
sales director Debbie Isles. “They’re ideal to display in baskets, vases and jars as well as in a window box.” Continuing Candlelight’s floral theme is Summer Meadow, a range of candles and home accessories featuring lavender scented reed diffusers and wax filled pots and tins with floral detailing, co-ordinated with lilac packaging. “The range has got definite ‘mum’ appeal,” says Debbie.
RETAILER TIP l “Retailers should focus on the emotion and sentiment behind Mother’s Day, and also make use of social media to create a buzz in advance of the day.” Rod O’Mahony, director, Transomnia
Above: Lesser & Pavey’s Lavender collection. Right: Grace Coles’ Pink Peony and Vetiver gift set is distributed by Xystos. Below right: Joe Davies’ Equilibrium Petals jewellery range. Below left: Flower Patch from Candlelight.
Lavender is also a feature at Lesser & Pavey. Managing director Julian Hunt comments: “Our new Lavender range, featuring hand painted watercolours by Jennifer Rose, is an excellent choice for Mother's Day. Lavender is a firm favourite with ladies, beautiful as well as practical, and will last a lot longer than flowers.” Xystos too, is saying it with flowers with the Pink Peony and Vetiver gift set from Grace Cole’s Luxury Bathing Company. “The packaging is gorgeous, which is really so important when it comes to occasions such as Mother’s Day,” comments Xystos’ director Tom Sykes. “The person receiving the gift likes to know that thought has gone into the purchase. Bath and body products provide a lasting memory of a lovely Mother’s Day, allowing mums to continue to pamper themselves long after the chocolates have been eaten and the flowers have faded.” Joe Davies’ head of product development, Laura Leigh, points out that Mother’s Day is very much about sentimental and thoughtful messages. “It’s about showing thanks and appreciation. Hand
drawn typography is key, along with simple flower illustrations which are still a staple for Mother's Day, continuing to be popular icons across shapes, print and pattern, as reflected in our Equilibrium Forever Petals jewellery range. With smooth, textured, decorated ceramics continuing to be big for Spring 2020, the company has also introduced a collection of Mother’s Day items, with messages and sayings, to their ceramic Thoughtful Words range that sit with the original range and spinner. “The design has the added touch of blush pink and metallic gold which is perfect for this occasion,” adds Laura.
Fashion accessories and jewellery too, are always a ‘go to’ gift. “For Mother’s Day 2020 we’re excited to introduce the Mum in a Million edit, our largest Mother’s Day campaign to date,” enthuses Lauren Hourihan, wholesale manager at Joma Jewellery/Katie Loxton. “We believe that all mums love a gift to treasure and we wanted to celebrate all of the women that mean the most to us, inspiring us to Continued on page 57
RETAILER TIP l “Theming looks, using existing female everyday stock, mixed in with specific
Mother’s Day product, is a great way of having a bigger offering, with smaller product displayed in pretty baskets or on vintage ceramic plates.” Laura Leigh, head of product development, Joe Davies
Progressive Gifts & Home Worldwide
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