Chapter
01 The Brand
The Brand
MAX&Co. is a premium retail brand rooted in the Italian prĂŞt-Ă -porter tradition of material research and attention to detail. Created in 1986 as a concept to bring a selection of MAX MARA FASHION GROUP collections into a single retail format, it has evolved into a standalone brand with broad consumer appeal.
1986
M A X A N D C O.C O M
spring / summer 2015
january 2015
the New
Workwear 2015
Issue
with Olivia PalermO
The Brand
MAX&Co. offers a contemporary wardrobe of premium clothing and accessories for dynamic, youthful women of all ages. We take time and care to make feminine, flattering and on-trend garments, designed to address the needs of their busy and social city lives. We strive to make dressing up as easy and pleasureable as possible, even when there is little time.
We make clothes that look great, feel great and are easy to move in – at work or play. Our approach, that balances style and function, is probably the reason why the first MAX&Co. purchase in the life of a woman is often the first investment into her work wardrobe.
The Collection
Our collection ranges from premium outerwear to effortless separates, from chic everyday workwear to special occasion dresses and vibrant accessories - a complete wardrobe for the modern woman.
We are especially recognized for our outerwear, dresses and knitwear. We offer them in a rich selection of fabrics and yarns in vibrant colours, prints and patterns.
Chapter
02 Presence
Presence
We are present in five continents and in the world’s fashion capitals with over 450 points of sale.
Dubai
Shanghai
Milan
Chapter
03 Retail Experience
Retail Experience
The MAX&Co. store design reflects our ambition to make our consumers feel at home. It is a welcoming, cosy space, laid out so to resemble an apartment, with a distinct character for each merchandising area and little personal touches - like comfortable armchairs, coffee tables, carpets, fresh flowers and magazines.
Retail Experience
The store is designed with authentic, warm and natural materials - majolica tiles, wood and glass - that pay homage to Italian craftsmanship.
The color palette is inspired by make-up tones - soft powdery hues that convey well-being and serenity. The lighting sistem clearly showcases the product, while creating a relaxed mood.
Chapter
04 Communication
Ambassador
Our 2015 brand ambassador and face of our campaign is international style icon Olivia Palermo.
New York-born Olivia is an inspiration for women worldwide for her unique style - combining classic pieces and eclectic details. She is followed by almost 2 million fans every day.
Every season we work with some of the most exciting talent in fashion photography, styling and casting.
MA X ANDCO.COM
Campaigns
O L I V I A PA L ER M O
N e w Yo r k , S e p t e m b e r 2 0 14
We advertise internationally, in major fashion magazines, outdoor networks and online.
Communication
S PR ING /SU M MER 2 012
AUTU M N / WINTER 2 011
JuLY 2014
may 2014
The
Dress Issue with Quentin Jones auTumn wInTer 2014
In store catalogues
the
Coat issue with Hanneli Mustaparta autumn winter 2014
&Co. AW2012
X AN DCO.COM
september 2014
SPRING / SUMMER 2015
the Perfect
Knits issue with Pernille TeisbĂŚk autumn winter 2014
spring / summer 2015
spring / summer 2015
NOVEMBER 2014
the
Spr i ng/Su m m e r 2 014
au t u m n/ w i n t e r 2013
S P R I N G / S U M M E R 2 0 13
A U T U M N / W I N T E R 2 012
Wardrobe
Issue
with OLIVIA PALERMO
january 2015
march 2015
the New Workwear
the High Summer
with Olivia PalermO
with Olivia PalermO
Issue
Issue
Catalogues & Editorial Content
Issue n.1 - November 2014 The Perfect Wardrobe Olivia Palermo on how to build and wear the perfect contemporary wardrobe. Focus on outerwear, blazers. Over 400,000 copies distributed
Our communication aims at inspiring women and helping them solve their everyday style dilemmas.
Issue n. 2 - January 2015 The New Workwear Olivia Palermo on how to dress at the office using soft tailoring, chic sportswear and versatile accessories. Focus on sportswear, tailoring.
Issue n. 3 - March 2015 The High Summer Olivia Palermo on how to dress in hot temperatures - on holiday and in the city. Focus on textiles, holiday picks. 300,000 copies distributed.
Over 400,000 copies distributed.
PR & Social Media
Our Global Press Office is located in Milan, with branches worldwide. It manages press relations in our main markets and beyond.
PR & Social Media
We engage with a growing following of bloggers and influencers, from Europe to Australia.
Most of our coverage is organic, testament to our brand’s appeal among fashionistas, as well as loyal customers.
Social Platforms
Every day, we engage with hundreds of thousands of fans on all the major social platforms.
Our Instagram keeps growing at a rate of 150% month on month.
Multilingual Communications 2015年春夏季
2015年1月
本期主题“新 潮职业装 Issue 有奥利维亚·巴勒莫专访
РУКОВОДСТВО ПО ВЫБОРУ ПОДАРКА
We produce all our communications in 5 languages: English, Italian, Russian, Chinese and Japanese.
ОСЕНЬ – ЗИМА 2014
We distribute them in store and through the main digital platforms.
Notes
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