WHAT IF YOU TRAINED YOUR PEOPLE AND THEY LEFT? WHAT IF YOU DIDN’T TRAIN THEM AND THEY STAYED?

Catherine Molloy, CEO and founder of Auspac Business Advantage, a soft skill training company created in 2014 and in its ninth year of trading has supplied training and education world-wide for businesses, entrepreneurs, and women empowerment groups.

“No matter what business I work in, the first thing I notice is that you can have the best equipment, most comfy chairs and the latest tech desks but if you are not communicating well to yourself, your team and your clients, then your business may be fragile and may falter at any time, costing you a lot of money,” Catherine says. “But you do have the opportunity to make a difference in the way you communicate, therefore strengthening your business by creating a great culture to share services and products from”.

Catherine started her professional life in the corporate world topping sales in Westpac nationally by age 22, thanks to training and understanding non-verbal cues, before taking a sideways step to come back to the coast where she grew up and taking a role doing the legal work for Westpac at Mooloolaba. Everything she did was for the customer, to build or buy their business, to gain better products, and to be aware of the services they could access. Time out with children allowed Catherine to further educate and when the time was right Catherine started her first training company, turning over $1million in the first year of trading. After 25 years in business Catherine says, mastering communication and difficult conversations is the number one skill required in the business world today. “There is a formula for everything, it’s having the heart to unlearn and relearn some new skills”.

As the author of the international best sellers, The Million Dollar Handshake and The Conscious Leader (newly released Amazon best seller and award-winning leadership book), Catherine and her company are future focused on growing businesses and its people for longevity. “All skills are transferable and the majority of my clients and their teams comment on the noticed improvement in their personal life as well. For great mental wealth we need a positive mindset full of tools to be able to change or let go of the negative self talk that loves to pop in,” Catherine says.

Auspac Business Advantage has training programs that run for two hours, half days, a full day and immersive two-to-three-day experiences. They also now have programs running in China and India.

“The speaking bureaus loved The Million Dollar Handshake keynote on how to connect and communicate with anyone anywhere,” Catherine says. “They found this keynote a great way to kick off a conference or bring the audience back after lunch laughing at themselves and others in the fact that we can easily miscommunicate in our first seven seconds or better still, we can create win-wins if we are conscious in our first meet and greet. This allows audiences to immediately practice and make changes to the way they communicate throughout the conference knowing and seeing how we react before we speak”.

Catherine has worked in over 12 countries and 80 cities and says, “When we strip away everything, human beings worldwide share the same raw behaviour styles, and when you understand this, you can connect and communicate with anyone anywhere!”